Donovan Ayon

Donovan is a Consultant at LunaMetrics. He enjoys connecting consumer behavior to business strategy, which led him to LunaMetrics and Pitt's MBA program for Analytics and Marketing. Out of the office, Donovan is learning to play golf and he tries to lower his score each time he plays.

Tracking Multiple Checkout Funnels In Google Analytics

October 5, 2017

Tracking how your customers move through your site, and specifically, your Checkout process is essential to understanding “normal” user behavior and spot challenges that may impact conversions. Enhanced Ecommerce is a great feature in Google Analytics that lets you track a number of things, like add to cart, product impressions, promotions, and more that aren’t […]

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