Emily Rosche

Emily Rosche is a Consultant at LunaMetrics. She has loved all things science from a young age and has a degree in Astronomy and Astrophysics from Villanova University (Go Wildcats!). She loves being outside! When not at work, Emily can usually be found running, hiking, or climbing things.

Using Community Connectors in Google Data Studio

June 20, 2018

Since Data Studio’s debut mid-2016 – has it really been around for nearly 2 years?! – Google has been building it out, making it more robust and user-friendly. As nice as it is to easily pull and beautifully display data from Google products (like Google Analytics, Google AdWords, and more!) in Data Studio, from the […]

How to Find Personally Identifiable Data in Your Google Analytics

November 2, 2017

how-to-find-pii-in-ga

Keeping personally identifiable information, or PII, out of your GA data is vital for many reasons. From our perspective working primarily with Google Analytics, it simply should not be collected because it is against Google Analytics’ Terms of Service to collect this kind of data. In fact, it’s against the Terms of Service to send […]

Deepen Cart Insight with Max Cart Value in Google Analytics

June 29, 2017

deepen-cart-insight-max-value

Enhanced Ecommerce includes many interesting, insightful metrics right out-of-the-box, but here at LunaMetrics we’re always thinking about how to measure actions and metrics outside of the standard GA schema. There are already some cart-specific metrics that exist within GA that give you an idea of how users are interacting with their carts, but none show […]

Understanding Scope in Google Analytics Reporting

November 30, 2016

Google Analytics makes it easy to collect and report on data, often without understanding the underlying organization of that data. Often, complicated questions or seemingly odd behavior can be explained by understanding the model that Google Analytics uses to collect and store data. Let’s start at the beginning: Data collected in Google Analytics can fall […]

Using Fields to Set in Google Tag Manager

September 27, 2016

The tag templates in Google Tag Manager are great, but sometimes you just need a little more customization. Maybe you want to have more control over your users’ cookies or you might need to send a virtual pageview. Or maybe you just want to set up cross-domain tracking. In all of these cases, a standard […]

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