June 1, 2017
For the majority of nonprofits, having a significant advertising or marketing budget is not possible. Therefore, these organizations that give back to the community, the world and/or the greater good need to take full advantage of all and every opportunity that comes their way. Well nonprofits, you may be in luck! With Google Ad Grants, […]
May 4, 2017
More than just simple definitions, this post provides an in-depth look at targeting options on the Display network. We will go deeper into targeting options that many seasoned PPC marketers may be aware of, but those of you setting up or managing campaigns for the first time may not be. For example… Did you know […]
March 7, 2017
I work in Google AdWords a lot. In fact, the majority of my day is spent in AdWords, whether I am managing a client’s account, building new campaigns, doing keyword research, analyzing performance, setting up tests… and I could go on. While Google does a great job of supplying us with many useful tools, reports […]
November 15, 2016
How long have you worked on your accounts? 1 year? 2 years? 5 years? As we get more familiar with our accounts, understanding our consumer – the keywords they search on, where to reach them – becomes almost second nature. We, as marketers, tend to do what is comfortable and what we’re good at – […]
September 12, 2016
If you know me, you know that I don’t like to waste time. I’m from Brooklyn, so I talk fast and I walk fast. I like efficiency and speed. This is very true in all facets of my life, including my work as a PPC marketer. That is why I love the Google AdWords Editor […]
July 11, 2016
Segments are a feature in Google AdWords, almost hidden under the main navigation, alongside some other interesting buttons. While this button doesn’t seem particularly outstanding, looks can be deceiving. It holds a wealth of information about your campaigns that can help you make more informed decisions. What Are Segments? Segments allow advertisers to dig deeper […]
May 26, 2016
Here are some fresh ideas that can help you make the most of both the paid search landscape and the features that Google has to offer in your AdWords account.
With a focus on ad extensions, search queries and location targeting, these can universally apply to any and all accounts.
April 6, 2016
User experience has become more and more important in our digitally focused world. And an optimal user experience means a customer-oriented experience. Here are some things to know right now if you’re trying to enhance your website visitors’ experiences.
February 8, 2016
Adding sitelinks to your campaign is a no brainer. As Michael wrote in his ad extensions blog post, Google has reported that sitelinks alone can boost your click-through rate by 30%. That’s huge! It’s no wonder that sitelinks are so popular. The purpose of this blog post is to give you immediate, relevant ideas on […]