Jim Gianoglio

Jim Gianoglio is a Manager for the Analytics & Insight department. He works with implementation, analysis and training of Google Analytics and Google Tag Manager. Before focusing on analytics, he led the SEO campaigns of Fortune 500 companies in the insurance, retail and CPG industries. Things you didn’t know about Jim: he’s biked from Pittsburgh to Washington DC in 41 hours, roasts coffee beans and has done voiceovers for TV commercials.

Data Quality & Anomaly Detection Thoughts for Web Analytics

February 28, 2018

Anomaly Detection Google Analytics

Data quality is an issue that affects nearly every organization. Web analytics data quality in particular is prone to many inconsistencies and errors. This can have a detrimental effect on the analysis that is possible. Missing or inconsistent data prevents the types of analysis that can lead to significant cost savings, or help inform website […]

Pitfalls to Avoid with Multiple Google Tag Manager Containers

April 4, 2017

multiple-gtm-containers-pitfalls

In 2015, Google began to officially support having multiple Google Tag Manager containers on a page. Fast forward nearly two years, and this question is starting to come up more frequently among clients and attendees at our trainings: “Is it OK to have multiple GTM containers on my site?” Although we strongly recommend only implementing […]

Do I Need Cross-Domain Tracking?

August 1, 2016

do-i-need-cross-domain-tracking

Cross-domain tracking is one of the more complex, confusing and often misunderstood areas of web analytics. It involves cookies, browser security settings, and an understanding of your overall measurement strategy. I hope to simplify some of this for you with a simple flowchart, that will tell you whether or not you need cross-domain tracking to begin […]

Tracking Customer Lifetime Value In Google Analytics

February 18, 2016

In marketing, customer lifetime value (CLV), also referred to as lifetime value (LTV), is a prediction of the value a customer will have over there lifetime with your company or brand. This is often estimate, or averaged, sometimes with complex formulas. This topic has been thoroughly covered by some excellent posts, and several books,  so I […]

Content Groupings vs. Custom Dimensions

January 21, 2016

What are the differences between Content Groupings and Custom Dimensions in Google Analytics? When should you use one over the other? Those are questions I hear every single time I teach about Content Groupings in our Google Analytics trainings. So I decided to create this convenient guide to answer them. Let’s start off with some […]

Data Import Step-by-Step Guide for Google Analytics

September 28, 2015

Data Import is a feature that helps you combine data inside of Google Analytics with data you that you have outside of Google Analytics. Ideally, you’ll be able to use more personalized information inside of Google Analytics to help find meaningful and actionable insights. Not sure yet? Here’s an example: By default, Google Analytics can […]

How to Import a Container Into Google Tag Manager

August 26, 2015

Shipping Containers

Today we’re highlighting one of Google Tag Manager’s less talked about features – importing a container, which we mentioned in last year’s post about Google Tag Manager’s new look. This tool helps us manage multiple containers, make bulk changes, and import specific tags, triggers, and variables created by others. We’ve broken down the process into […]

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