Kristen Perko

Kristen Perko is a Consultant at LunaMetrics. Her background is in search marketing, with a focus on SEO, analytics, and social media. Kristen has a passion for integrating goals and strategy with analysis and loves helping clients find value in their data. In her free time, she enjoys hiking, cross-country skiing, painting and anything food-related.

Getting Started with Google Analytics Segments

October 24, 2017

For deep investigations inside of Google Analytics, there’s no better tool in the interface than Segments – a way to dynamically categorize and compare groups of users by some shared dimensions. Whether you’ve used Segments before or are starting fresh, take some time to review the best ways to create and use Segments, the pros […]

Using Google Analytics with Non-Ecommerce Websites

December 15, 2016


During our Google Analytics trainings, attendees often ask us to provide recommendations for objectives and metrics that they should focus on for measurement. With so much data available in Google Analytics and (frequently) limited resources to devote to analysis, what is most important? How can we make our data useful and actionable for everyone? For […]

Get the Recipe: Hover Tracking in Google Tag Manager

September 14, 2016


Question: Can we track hover events? Answer: Yes, with our Google Tag Manager recipe! What is the Hover Listener Recipe? Out of the box, Google Tag Manager is pretty flexible. Several types of triggers are available that listen for certain actions or events, such as clicks, form submissions, history changes and more (read Zee’s post for […]

Google Analytics Enhanced Ecommerce: The Order of Implementation

June 13, 2016

Enhanced Ecommerce for Google Analytics (Universal) can offer a goldmine of valuable information about your users’ purchases and shopping behavior. With some of its more advanced features, Enhanced Ecommerce can even provide insight into the performance of your product lists and internal promotions. In short, it’s great and everybody should be using it! There’s no […]

Scroll Tracking in Google Analytics: Why & How to Implement

April 25, 2016

Let’s start with a simple question – Are people reading the content on your site? You might think, “Well, that’s silly! Obviously people are reading my content! It’s amazing content!” Of course it is … but how do you really know people are reading it? Are they reading the entire article or only the first paragraph or two?

Ways to Incentivize Website Log Ins for More User ID Data

January 6, 2016

I’m sure you’ve all visited a website where you’re instantly bombarded with “Log In Now!” popups, perhaps even before you’ve had time to assess whether the site will provide you with any value. Maybe you’ve already logged in previously, but you couldn’t see any benefits – why log in ever again? Unfortunately, many websites poorly […]

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