Logan Gordon

Logan Gordon is a Consultant with seven years of experience in Web Analytics, where he has helped many companies become more data-driven organized. He drove to Pittsburgh from California and is making up for not playing in the snow as a kid. His interests include Bulgarian language (due to his wife), cooking, Bulgarian cooking, and science fiction. His only pet is Bob, a dead shark in a jar.

Four Tips for Advertising Pixels in Google Tag Manager

January 10, 2018

Google Tag Manager makes it quick and easy to add all sorts of tagging solutions to your website. LunaMetrics has blogged extensively about using GTM to implement Google Analytics, but the tool is also designed to handle tracking pixels provided by media vendors in the same fashion. Using GTM to implement your media pixels provides […]

Using Google Analytics and Google Tag Manager with Content Security Policy

July 20, 2017


Content Security Policies are extremely helpful when configured properly, but may need to be updated to properly allow Google Analytics and Google Tag Manager to function as expected. If your website is already using Content Security Policy, this blog post will explain how to modify your policy to allow Google Analytics and Google Tag Manager. […]

Migrating Complicated Websites to Google Tag Manager

March 16, 2017


Google Tag Manager makes managing the Google Analytics tags on your website simpler and easier. It’s the single place where all your tags live. It allows you to update, test, and deploy changes at your own pace, and it provides a single, consistent interface for all your Google Analytics Events, along with any other tags […]

Using Charles Proxy to Inspect and Debug Google Analytics

November 17, 2016


While it may be inglorious, debugging is an important part of web analytics. In order to use data, you need to be able to trust it. The ultimate source of truth for a Google Analytics implementation is being able to see the hits coming out of the web page, and seeing what values are being […]

Ways to Test Your Ecommerce Analytics Setup

September 8, 2016


Like any computer system, website analytics shouldn’t be trusted until it has been verified. Many parts of a Google Analytics implementation are easy to verify: Nobody really minds if you go to their website and click around random pages, looking for pageviews and link tracking. Testing form submission tracking can be labor-intensive if they have […]

Two Steps to Correctly Tracking Subdomains in Google Analytics

August 11, 2016


Subdomains are a common fact of life on the web, and that means they’re a common fact of life in web analytics. Unfortunately, Google Analytics has a few hoops to jump through in order to track sessions across subdomains on the same domain. More unfortunately, the Google Analytics documentation is unclear on what hoops you […]

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