Nick Eppinger

Nick Eppinger is an Analyst focused on helping clients reach their audiences and provide quality user experiences in the realms of search and social. Nick has been fortunate enough to work with a variety of clients, including nonprofits, a passion he pursues through pro-bono work with local NGOs. When not juggling AdWords campaigns, audits and recommendations, Nick is practicing actual juggling, training Brazilian Jiu-jitsu, or exploring the globe.

Custom Columns in AdWords: Tips and Tricks

June 20, 2017

The Google AdWords interface gives us several metrics we can deploy to measure success. Most people who come to our AdWords trainings have already heard of the standard ones: clicks, impressions, clickthrough rate, blah, blah, blah. But one feature most people are surprised to learn about is the ability to create metrics using “custom columns.” […]

7 AdWords Metrics You Should Be Using

April 27, 2017


Many of the best features in AdWords are tucked away in places most people wouldn’t think to look. This includes several cool metrics which can give us more insight when we’re reporting on our performance. In order to change our columns, we first have to navigate to: Campaigns >> Columns >> Modify columns. From here, we […]

Why Is My Google AdWords Bid So High?

February 14, 2017


We’ve all been there. We’ve crunched the numbers, made sacrifices to the PPC gods, consulted our Magic 8 Balls and determined the perfect bid for each one of our keywords. Enough to be competitive in our auctions, but not so much we’re bankrupting the company and rummaging through couch cushions to cover our AdWords payments. But when […]

AdWords Is Removing Converted Clicks. Now What?

October 13, 2016


While the paid search world was busy playing with the new toys AdWords recently rolled out, such as Expanded Text Ads, Google quietly announced it was retiring the “Converted Clicks” metric. And while the September 2016 deadline has passed with the metric intact, don’t expect that to be the case for much longer. So take […]

Guide to AdWords Conversion Tracking Options

August 15, 2016


As a digital marketer, I get a little giddy when I hear the word “conversions.” Everybody wants ‘em. Not only that, but they want more of them. Unfortunately, this post isn’t going to tell you how to get more conversions. We’ve written extensively about conversion rate optimization before, and will continue to do so. Instead, […]

2016 AdWords Updates: What You Need to Know

June 7, 2016

Two weeks ago at the Google Summit, Google announced some big feature changes in AdWords. Stephen and I had such a productive discussion analyzing the ad layout change in February, that we sat down again to share a discourse on what these changes mean for search marketers as the dust settles. What follows is a […]

How Will Google’s Ad Layout Change Affect Me?

February 29, 2016

Recently, Google made some changes to the way it serves search ads on desktop, which impacts everyone in the search marketing industry. Now, 4 ads will be eligible to serve at the top of the page, and 3 will be eligible to serve at the bottom, shrinking the number of ads and pushing organic results […]

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