Reid Bandremer

Reid Bandremer is a former LunaMetrician and contributor to our blog.

Google Search Console vs. Google Analytics – Why Clicks Don’t Match Sessions

August 5, 2015

Several members of the SEO community have called the Search Analytics report in Google Search Console (formerly Google Webmaster Tools) inaccurate, largely because the count of clicks does not match the count of sessions in Google Analytics for the source Google and medium organic. Rather than “inaccurate”, it’s really just a matter of trying to compare two completely different things. […]

Tips for Boosting Web Presence with Trade Shows

April 8, 2015

Trade shows are an oft-overlooked opportunity to enhance web presence. Great content marketing, inbound marketing, backlinks, and social media all require establishing relationships with audience members. Without people who care about your brand or content, you don’t get shares, fans, links, long-term subscribers, repeat visits, or brand ambassadors (you just don’t get much of an […]

What Should You Do With Old Content? Part 1 of 3

December 2, 2014

PART ONEPART TWOPART THREE Answer: It depends. But don’t ignore it.  Don’t ignore your old and potentially outdated content. You don’t yet know if it could be a huge burden or a huge opportunity for your site. Your old pages might also be where the majority of your audience lands; in October 2014, for example, […]

The ABCs of Content – 26 Ways to Always Be Creating

October 22, 2014

In the lexicon of modern marketing, “content marketing” has become a rather popular phrase to bandy about. And it seems like everyone wants to sell you their foolproof recipe for success. Today, I’m playing that game. My ridiculous line of buzzword-edition Marketing Magnetic Poetry is, “High ROI content marketing is a product of efficiency, synergy, and multi-tasking.” […]

SEO Tips When Switching Servers

September 16, 2014

Any time you make a significant change related to your website, whether that’s content or the underlying architecture, you should check to see if your changes have impacted the SEO best practices you’ve already put into place. A few weeks ago, a client unexpectedly informed me that they migrated their web server to a different […]

Use Excel to Analyze Keywords That Rank for Multiple Pages

August 20, 2014

Here’s a quick tutorial on how to use Excel to analyze the keywords that have more than one of your site’s pages ranking in Google organic search results. Your site may have plenty of keywords that have more than one landing page ranking for a variety of reasons. For example, when someone googles “Google Analytics Training”, there are […]

How to Use Google Webmaster Tools for SEO

May 21, 2014

Note: This article was last updated on February 9, 2015.  Google Webmaster Tools is a sweet suite of Google SEO tools that provides data and configuration control for your site in Google. If you’re doing any SEO and you don’t find value in GWT, you either use a paid tool that re-uses GWT data or you have […]

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