Robbin Steif

Our owner and CEO, Robbin Steif, started LunaMetrics twelve years ago. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Digital Analytics Association. Robbin is a winner of a BusinessWomen First award, as well as a recent Diamond Award for business leadership. You should read her letter before you decide to work with us.

Ten Years Later

October 8, 2014

Click to Expand The year was 2004, and I was unemployed. So I networked, networked, networked, and then I wanted to thank all those people who took time out to have coffee with me. Often, I heard myself saying, “Why don’t you let me evaluate your web analytics?” Most of those companies had some crummy […]

3 Ways to Build a Trust-centered Consulting Practice

August 22, 2013

Two cops walk into a diner and sit down for a piece of pie and a cuppa coffee. “How’s the strawberry rhubarb tonight?” the first cop asks the waitress. “Hmmmmm ” she says. “We’ll, I think you would be better off with the apple pie, ” she finally answers.  “Is there anything else you’d recommend?” […]

Congratulations Semphonic!!

April 2, 2013

I don’t blog much anymore (and aren’t you all lucky that I don’t, I would be taking up a “blog slot” from all the people at Luna who have real talent.) But I cut the line so that I could congratulate our friends at Semphonic, with special call outs to Gary Angel, Joel Hadary and […]

Attribution Modeling Without Google Analytics Premium

May 10, 2012

Until recently, most analysts were giving all the credit for a conversion to the last interaction – because we had no other way to do it. In the picture below, Organic Search would get all the credit for the conversion, yet the visitor used Paid Search to find our site: Now, with Google Analytics Premium, […]

Twitter Face-off: Brian Honigman vs me

November 3, 2011

This labs tool from is lots of fun. After I created it, Brian (who works here at Luna in social media) and I reviewed the results together. He is such a bigger tweeter than I am that the results were surprising to me. (BTW, the company doesn’t really explain their algorithm, but they do […]

Creative Morality and Web Analytics Wednesday

September 23, 2011

This past Wednesday, we had WAW here in Pittsburgh. Many thanks to Mike Ross, the head of WA at Dick’s Sporting Goods, who pushed me to do it, and Brian Collery, late of American Eagle and now at Omniture Adobe who convinced me to help with it. The crowd was just large enough to be […]

Google+ and Unfair Advantages

July 10, 2011

The best way to win in business (if not life) is to have what business school teachers call an “unfair advantage.” Although that sounds sleazy,  it is really just an economic principle. Here’s an unfair advantage: “I’m the only one who has a basketball, so if all you guys on the court want to play […]

GA: Create sales territories or MSAs

May 17, 2011

Last week, someone called me and asked how he could use Google Analytics to segment our state into four sales territories. Unfortunately, the GA interface only allows for segmentation by city – region – country etc. But we can use either Advanced Segments or the filter in Custom Reports (in the newest version of GA) […]

Recent problems with Google Analytics

May 9, 2011

Just wanted everyone to know that the team at Google who works on GA understands that some of you are experiencing difficulties.  From the GA Blog: “Late last night we discovered an issue in Google Analytics that caused reports with data from April 2011 using custom reports, advanced segments, or secondary dimensions to return 0 […]

I Hate When You Tweet about Yourself (and pretend not to)

February 28, 2011

Lots of digital ink has been spilled over Twitter sins. Tweeting what you ate for breakfast today, etc.  But that doesn’t compare to these three sins: Making social plans in plain view of all your followers. Yes, I know, you want to show off that you are friends with important people. Yes, some will look […]

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