Samantha Barnes

Samantha is a Manager for the Analytics & Insight department at LunaMetrics. She has a passion for exploring data and loves the excitement of finding solutions and explanations behind metrics. Her background includes advertising, SEO, and analytics as well as involvement in the arts. When she isn't logged into Google Analytics, she can be found traveling, talking about food or playing games.

A Simple Start to a Powerful Analytics Strategy

November 28, 2017

Google Analytics Strategy

For analytics enthusiasts, it’s easy to be eager to explore all of the possibilities and opportunities that come with using Google Analytics and Google Tag Manager. There’s just so much to get into! Events, channel groupings, custom dimensions, content groups and recipes – not to mention the extra features and reports in Google Analytics 360. […]

Integrating Google Analytics 360 with DoubleClick Campaign Manager

May 2, 2017


Google Analytics 360 customers that use DoubleClick Campaign Manager (DCM) can take advantage of a native integration and link the two products together, bringing DCM data directly into your Google Analytics reports. Access your View-Through and Click-Through metrics within your Acquisition reporting and gain better insight into how your DCM traffic compares with other traffic […]

Google Announces Free, Unlimited Data Studio Reports

February 2, 2017

Google Data Studio Unlimited Reports

We’re about to drop some big, real, news that will affect every person reading this blog (assuming you’ve used Google Analytics at some point). If you can’t tell, I’m pretty excited… Data Studio is Free-er! You may have been following our Data Studio posts, announcements, and report templates. You’ve hopefully been trying it out and loving the […]

How to Move a Property in Google Analytics

November 10, 2016


Life Before Property Moving There have been rumors, whispers and lots of begging polite requests for one of Google Analytics’ most anticipated features – Property Moving. Prior to this update, planning a Google Analytics account structure was a big deal. Once you chose how many accounts to create and whether each website, business or department should […]

The Google Analytics 7: APIs to Explore and Inspire

September 15, 2016


An API (application program interface) is a set of instructions that you give a program to get what you want. It’s like getting a secret phrasebook to communicate with the program- the instructions matter because saying ‘Open the Door’ may not do anything but saying ‘Open Sesame’ will lead you to your next objective. For […]

Using Google Analytics Measurement Protocol with Webhooks

June 9, 2016

Like most LunaMetricians and analysts in general, I’m a huge fan of automation. Working on account administration and implementing web tracking should be as efficient as possible so that more time can be spent on the valuable analyses that come after. Google provides API solutions for the majority of implementation, managing accounts and reporting (check out the new […]

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