Sayf Sharif

Sayf is a former LunaMetrician and contributor to our blog.

Tips for Getting A Job in the Digital Analytics Industry

January 27, 2016

It’s hard to hire people for the Analytics Department at LunaMetrics. Our “dream candidate” simply doesn’t exist. We’re looking for so many hard and soft skills, invariably everyone lacks something. I sometimes say that the Venn Diagram for a great digital analytics candidate is so dense it looks more like a Spirograph. So, we’re realistic […]

20+ Reasons Your Google Analytics Pageviews Are Wrong

January 13, 2016

If you came here, you may be in a situation where your pageviews in Google Analytics aren’t matching your expectations. We often hear clients questioning the validity of their data, and specifically, the count of pageviews. Why are my pageviews wrong in Google Analytics? Sometimes the entire site’s pageviews are wrong. They’re much higher than expected, […]

An Analytics Goal Too Far: Understanding Measurement Strategy

November 16, 2015

What’s the point of a Measurement Strategy? No, it’s not just something to waste your time. How can you do something complex well, without a little forethought? The point of a  Measurement Strategy is to design and implement tracking on your website or app that can gather meaningful data, from which you can pull insights. […]

5 Considerations for Implementing Google Tag Manager on Mobile Apps

September 24, 2015

mobile app tracking with gtm

We’ve helped a number of companies implement the Google Tag Manager SDK on both Android and iOS apps. It’s a really powerful addition to your digital analytics arsenal for several reasons, and one that we generally recommend companies pursue when doing new Google Analytics implementations on their apps. This post, however, isn’t about those benefits. […]

Eliminating Dumb Ghost Referral Traffic in Google Analytics

March 19, 2015

Since I wrote last August about Bot and Spider filtering there have been additional posts written about this topic such as: Today, I’ll be talking about the newest kid on the block, “Ghost Referral” Traffic, and how to block it from your Google Analytics.

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