Zach Tabler

Zach Tabler is an Analyst at LunaMetrics. He is a true Pittsburgher, being a 2 time Pitt Alumnus with a chemical engineering degree and an MBA. This has provided him with a unique knack for analyzing data and constructing strategies. Before coming to LunaMetrics, he worked for a local startup accelerator to help regional innovators transition from research to real-world applications.

Why Aren’t People Clicking on My Search Ads?

August 31, 2017

why-arent-people-clicking-on-my-search-ads

While out there on the battlefield of the AdWords advertising landscape, your ad will receive many impressions. Every now and again, these impressions will turn into clicks. Those users could have been drawn to your ad for a plethora of reasons: your ad was in the top position, the users identified with your ad copy, […]

Negative Keyword Ideas from AdWords Search Term Report

April 25, 2017

negative-keywords-aw-search-term-report

Using a carefully constructed negative keyword list can have a positive impact on your AdWords account, and today’s post is going help you brainstorm about new keywords to include in your negative keyword strategy. If you aren’t using negative keywords currently, you definitely should. For one, it helps you control your spend. You are narrowing down which […]

Get The Most Value From Facebook Interest Targeting

February 7, 2017

Facebook Interest Targeting

Facebook is a very attractive advertising platform for marketers. With tons of data collected from roughly 1.7 billion active users, Facebook should be able to target us pretty well with all the dirt they’ve collected on us, right? Facebook relies on information from our Timelines, keywords from Pages that we like, apps that we use, […]

Our Favorite Free SEO Tools for 2017

January 17, 2017

Free SEO Tools

What’s better than an amazing SEO tool? An amazing SEO tool that’s free. If your 2017 New Year Resolution is to work smarter, not harder, then this article is for you. I’ve comprised a list of the best free SEO tools that we use almost everyday. And while it is nice to have a large […]

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