Zach Tabler

Zach Tabler is an Analyst at LunaMetrics. He is a true Pittsburgher, being a 2 time Pitt Alumnus with a chemical engineering degree and an MBA. This has provided him with a unique knack for analyzing data and constructing strategies. Before coming to LunaMetrics, he worked for a local startup accelerator to help regional innovators transition from research to real-world applications.

Auction Insights Tool for Google Ads Search Campaigns

July 25, 2018

Got pesky competitors cluttering up your best keywords? Well, have I got the tool for you! The Auction Insights tool allows you to see all the other domains entering the same Google ad auctions at the campaign, ad group, and keyword level. Additionally, they give you information on how well your ads are performing in […]

Our Favorite Free SEO Tools for 2018

January 25, 2018

Free SEO Tools in 2018

Search engine optimization should be an ongoing effort to improve your website’s organic search ranking and find new avenues to create content to expand your reach in meaningful ways. Free traffic? Who doesn’t want that? Many people talk about SEO as if it is its own thing, siloed from their digital marketing strategy. Often we […]

Maximize Your AdWords Budget for Small Businesses

October 31, 2017

Most small businesses have only have a small chunk of change for their advertising, which means you cannot afford to be wasting your money in ineffective areas. This post will help anyone with a small advertising spend in AdWords to narrow their target audience in Google search results. Following the three sections will make sure […]

Why Aren’t People Clicking on My Search Ads?

August 31, 2017

why-arent-people-clicking-on-my-search-ads

While out there on the battlefield of the AdWords advertising landscape, your ad will receive many impressions. Every now and again, these impressions will turn into clicks. Those users could have been drawn to your ad for a plethora of reasons: your ad was in the top position, the users identified with your ad copy, […]

Negative Keyword Ideas from AdWords Search Term Report

April 25, 2017

negative-keywords-aw-search-term-report

Using a carefully constructed negative keyword list can have a positive impact on your AdWords account, and today’s post is going help you brainstorm about new keywords to include in your negative keyword strategy. If you aren’t using negative keywords currently, you definitely should. For one, it helps you control your spend. You are narrowing down which […]

Get The Most Value From Facebook Interest Targeting

February 7, 2017

Facebook Interest Targeting

Facebook is a very attractive advertising platform for marketers. With tons of data collected from roughly 1.7 billion active users, Facebook should be able to target us pretty well with all the dirt they’ve collected on us, right? Facebook relies on information from our Timelines, keywords from Pages that we like, apps that we use, […]

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