July 27, 2017
Back in April of last year, Google released version 4 of their reporting API. One of the new features they’ve added is the ability to request histogram buckets straight from Google, instead of binning the data yourself. Histograms allow you to examine the underlying frequency distribution of a set of data, which can help you […]
June 29, 2017
Enhanced Ecommerce includes many interesting, insightful metrics right out-of-the-box, but here at LunaMetrics we’re always thinking about how to measure actions and metrics outside of the standard GA schema. There are already some cart-specific metrics that exist within GA that give you an idea of how users are interacting with their carts, but none show […]
June 8, 2017
As a child I had daily tasks and goals. I had to make my bed, clean my room, and brush my teeth. My mother, who is a savvy marketer, gamified our to-do lists by creating incentive charts. These beacons of daily progress lived on the refrigerator and earned a star for each completed task. Complete […]
April 18, 2017
We’re rolling out a new plugin to complement our suite of Google Tag Manager recipes. The latest addition targets the popular video-hosting platform Wistia. Just like our YouTube Tracking plugin, this library allows you to track Play, Pause, and Watch to End events, as well as track when the user has viewed past specific percentages […]
April 18, 2017
We’re rolling out a new plugin to complement our suite of Google Tag Manager recipes. The latest addition targets the popular video-sharing platform Vimeo. Just like our YouTube Tracking plugin, this library allows you to track Play, Pause, and Watch to End events, as well as track when the user has viewed past specific percentages […]
April 1, 2017
In a surprise announcement on Saturday, April 1st, the Google Analytics team introduced the latest addition to their products, a new offering called Google Analytics 360 Sweets. Highlighted as Google-branded micro-moments, these flavor-rich morsels can be enjoyed while using your nearest devices to find a store, buy a product or look for answers to all […]
December 20, 2016
As our industry changes and new tools are created, LunaMetrics continually strives to deliver quality education from real-life consultants. We are thrilled to announce two new LunaMetrics courses: a Google Optimize training and a Google Data Studio training. These new products from Google boast attractive interfaces, advanced features, and unprecedented seamless integrations to other Google […]
December 20, 2016
Many people ask us how we design our courses and decide what to cover, and to be honest, it’s probably harder than you think! We’ve offered our Google Analytics and Google AdWords courses for many years now and have made drastic changes as new features have been released or retired, the industries have changed, and […]
October 25, 2016
Our first free Data Studio template for Google Analytics focused on high-level metrics for a monthly overview of site performance. But if customers spend money on your site, you’ll want a report that highlights ecommerce metrics, too. We’re happy to help! If you haven’t used Data Studio yet, allow me to introduce you to this […]
September 14, 2016
Question: Can we track hover events? Answer: Yes, with our Google Tag Manager recipe! What is the Hover Listener Recipe? Out of the box, Google Tag Manager is pretty flexible. Several types of triggers are available that listen for certain actions or events, such as clicks, form submissions, history changes and more (read Zee’s post for […]
Enter your email and we'll reach out to you within one business day!