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May 29, 2018
Fourteen years ago – unemployed, and in the midst of the Internet Winter – I founded LunaMetrics. I started it out of my home and wrote the business plan on a napkin at a suburban Pittsburgh coffee shop. On Thursday, this journey ends for me. On a scale of 0-10, where 0 is “fired and […]
May 22, 2018
Attendees at the upcoming Marketing Evolution Experience conference, held in Las Vegas from June 3-7, will have several opportunities to join the LunaMetrics/HS2 Solutions team! The conference features speakers and keynotes by marketers and analytics professionals from Google, Adobe, and Intuit, as well as a session on attribution adoption for organizations by our own Director […]
May 16, 2018
Many of our readers have heard that our founder, Robbin Steif, sold LunaMetrics in December 2017 to a great company, HS2 Solutions. As a relatively new employee to LunaMetrics, now an HS2 Solutions company, I’ve had a fascinating view of the entire process. I originally applied to LunaMetrics in December 2017, before news of the […]
April 10, 2018
When delving into professional development options for digital marketing tools that help your business succeed, like Google Analytics and Google AdWords, you’ve probably weighed online versus in-person courses, seminars, or whatever it may be. One of the great things about our industry is that both options have abundant resources to cater to all types of […]
January 23, 2018
How are you doing on the execution of your 2018 digital roadmap? Are you already seeing changes that impact previously prioritized features and functionality? Well, you’re not alone. Many companies are in the same place as you; having to sacrifice some key marketing insights needs that will help you understand your customer, optimize marketing spend, […]
December 19, 2017
As CEO of LunaMetrics I sign a lot of papers. But on Friday, I signed the most important paper of my career. On Friday morning, I sold LunaMetrics. We were acquired by the coolest company, HS2 Solutions of Chicago and their financial partner, Mountaingate Capital. HS2 provides elegant solutions–mostly in the areas of strategy, UX […]
October 19, 2017
Google Analytics makes it easy to track your website’s standard site search, measuring search terms and categories and providing detailed reports. However, many websites have unique search features that may push the boundaries of Google Analytics capabilities. For these sites, planning is key to making sure you get the data you need out of your […]
August 29, 2017
It’s Google Analytics Summit week and we’re feeling the usual jitters and excitement! The Google Analytics Summit is an annual event where the Google Analytics team (among others) announce new products, release brand new features, and share their forward-looking vision for their products. These changes can range from small fixes to bold innovations that will […]
August 24, 2017
No one in my generation dreamed of a career in digital analytics. It wasn’t an option for pre-Urchin children. We dreamed of being firefighters and doctors and, if you were like me, backup dancers for Michael Jackson. Lucky for music lovers, my aspirations moved away from ruining the King of Pop’s entourage. Instead, I grew […]
July 27, 2017
Back in April of last year, Google released version 4 of their reporting API. One of the new features they’ve added is the ability to request histogram buckets straight from Google, instead of binning the data yourself. Histograms allow you to examine the underlying frequency distribution of a set of data, which can help you […]
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We and our media partners use technology such as cookies and website analytics tracking, which collect information about you such as your IP address and browser information. We use this technology to personalize content and ads, provide social media features, and analyze our website traffic. Click I Accept below to consent to the use of this technology on our website; otherwise it will be disabled during your visit. For more information, visit our Privacy Policy.