April 10, 2018
When delving into professional development options for digital marketing tools that help your business succeed, like Google Analytics and Google AdWords, you’ve probably weighed online versus in-person courses, seminars, or whatever it may be. One of the great things about our industry is that both options have abundant resources to cater to all types of […]
January 23, 2018
How are you doing on the execution of your 2018 digital roadmap? Are you already seeing changes that impact previously prioritized features and functionality? Well, you’re not alone. Many companies are in the same place as you; having to sacrifice some key marketing insights needs that will help you understand your customer, optimize marketing spend, […]
December 19, 2017
As CEO of LunaMetrics I sign a lot of papers. But on Friday, I signed the most important paper of my career. On Friday morning, I sold LunaMetrics. We were acquired by the coolest company, HS2 Solutions of Chicago and their financial partner, Mountaingate Capital. HS2 provides elegant solutions–mostly in the areas of strategy, UX […]
October 19, 2017
Google Analytics makes it easy to track your website’s standard site search, measuring search terms and categories and providing detailed reports. However, many websites have unique search features that may push the boundaries of Google Analytics capabilities. For these sites, planning is key to making sure you get the data you need out of your […]
August 29, 2017
It’s Google Analytics Summit week and we’re feeling the usual jitters and excitement! The Google Analytics Summit is an annual event where the Google Analytics team (among others) announce new products, release brand new features, and share their forward-looking vision for their products. These changes can range from small fixes to bold innovations that will […]
August 24, 2017
No one in my generation dreamed of a career in digital analytics. It wasn’t an option for pre-Urchin children. We dreamed of being firefighters and doctors and, if you were like me, backup dancers for Michael Jackson. Lucky for music lovers, my aspirations moved away from ruining the King of Pop’s entourage. Instead, I grew […]
July 27, 2017
Back in April of last year, Google released version 4 of their reporting API. One of the new features they’ve added is the ability to request histogram buckets straight from Google, instead of binning the data yourself. Histograms allow you to examine the underlying frequency distribution of a set of data, which can help you […]
June 29, 2017
Enhanced Ecommerce includes many interesting, insightful metrics right out-of-the-box, but here at LunaMetrics we’re always thinking about how to measure actions and metrics outside of the standard GA schema. There are already some cart-specific metrics that exist within GA that give you an idea of how users are interacting with their carts, but none show […]
June 8, 2017
As a child I had daily tasks and goals. I had to make my bed, clean my room, and brush my teeth. My mother, who is a savvy marketer, gamified our to-do lists by creating incentive charts. These beacons of daily progress lived on the refrigerator and earned a star for each completed task. Complete […]
April 18, 2017
We’re rolling out a new plugin to complement our suite of Google Tag Manager recipes. The latest addition targets the popular video-hosting platform Wistia. Just like our YouTube Tracking plugin, this library allows you to track Play, Pause, and Watch to End events, as well as track when the user has viewed past specific percentages […]
Enter your email and we'll reach out to you within one business day!