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August 15, 2018
Inc. Magazine recognizes HS2 Solutions/LunaMetrics on its 37th annual Inc. 5000 list, the publication’s prestigious ranking of the nation’s fastest-growing private companies. HS2, a leading digital brand experience agency, grows through increasing value for clients and a robust company culture. HS2’s 2018 growth was bolstered by its acquisition of LunaMetrics in December 2017. The addition […]
August 2, 2018
Some Google Tag Manager tags can be useful to any industry. So, we’ve built up a collection of Google Tag Manager recipes so anyone can quickly set up common event tracking or improve analytics on their website (if you haven’t used our recipes yet, check them out here!) Make sure you read the documentation/recipe fully […]
June 29, 2018
In December of last year, when HS2 Solutions acquired LunaMetrics, I wrote that 2018 promises to be an exciting new chapter of the HS2 Solutions story. While we didn’t know it at the time, that messages rings even truer as we announce the completion of our second strategic acquisition. HS2 and LunaMetrics proudly welcomes Infield […]
May 29, 2018
Fourteen years ago – unemployed, and in the midst of the Internet Winter – I founded LunaMetrics. I started it out of my home and wrote the business plan on a napkin at a suburban Pittsburgh coffee shop. On Thursday, this journey ends for me. On a scale of 0-10, where 0 is “fired and […]
May 22, 2018
Attendees at the upcoming Marketing Evolution Experience conference, held in Las Vegas from June 3-7, will have several opportunities to join the LunaMetrics/HS2 Solutions team! The conference features speakers and keynotes by marketers and analytics professionals from Google, Adobe, and Intuit, as well as a session on attribution adoption for organizations by our own Director […]
May 16, 2018
Many of our readers have heard that our founder, Robbin Steif, sold LunaMetrics in December 2017 to a great company, HS2 Solutions. As a relatively new employee to LunaMetrics, now an HS2 Solutions company, I’ve had a fascinating view of the entire process. I originally applied to LunaMetrics in December 2017, before news of the […]
April 10, 2018
When delving into professional development options for digital marketing tools that help your business succeed, like Google Analytics and Google AdWords, you’ve probably weighed online versus in-person courses, seminars, or whatever it may be. One of the great things about our industry is that both options have abundant resources to cater to all types of […]
January 23, 2018
How are you doing on the execution of your 2018 digital roadmap? Are you already seeing changes that impact previously prioritized features and functionality? Well, you’re not alone. Many companies are in the same place as you; having to sacrifice some key marketing insights needs that will help you understand your customer, optimize marketing spend, […]
December 19, 2017
As CEO of LunaMetrics I sign a lot of papers. But on Friday, I signed the most important paper of my career. On Friday morning, I sold LunaMetrics. We were acquired by the coolest company, HS2 Solutions of Chicago and their financial partner, Mountaingate Capital. HS2 provides elegant solutions–mostly in the areas of strategy, UX […]
October 19, 2017
Google Analytics makes it easy to track your website’s standard site search, measuring search terms and categories and providing detailed reports. However, many websites have unique search features that may push the boundaries of Google Analytics capabilities. For these sites, planning is key to making sure you get the data you need out of your […]
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We and our media partners use technology such as cookies and website analytics tracking, which collect information about you such as your IP address and browser information. We use this technology to personalize content and ads, provide social media features, and analyze our website traffic. Click I Accept below to consent to the use of this technology on our website; otherwise it will be disabled during your visit. For more information, visit our Privacy Policy.