Paid Search

Digging Deeper with Attribution Reports in Google AdWords

December 13, 2016


I often joke at our AdWords training seminars that some of the most helpful tools in the interface are tucked away where nobody will find them. When users head for the “Tools” section at the top, most make a beeline for the Keyword Planner or Ad Preview tool. Often, they seem to overlook what I […]

Major Differences Between Bing Ads and Google AdWords

December 7, 2016

As a digital marketer, it’s so important that we test different advertising platforms for our company and our clients. We need to know which work best for which industries, demographics and, of course, budgets. When I first created a Bing Ads account, I noticed some major differences between Bing Ads and Google AdWords. Hopefully, documenting those […]

(New) Ways to Reach Prospects in Your PPC Account

November 15, 2016

How long have you worked on your accounts? 1 year? 2 years? 5 years? As we get more familiar with our accounts, understanding our consumer – the keywords they search on, where to reach them – becomes almost second nature. We, as marketers, tend to do what is comfortable and what we’re good at – […]

Google AdWords Cross-Device Reporting & Attribution

November 8, 2016

Cross-device interaction is arguably one of the most difficult data points to track in your Google Analytics. Even with the release of the User ID feature, a login is still required and there is technical overhead required that makes it complicated.  While investing in tracking users in Google Analytics is the best solution, paid search […]

AdWords Is Removing Converted Clicks. Now What?

October 13, 2016

While the paid search world was busy playing with the new toys AdWords recently rolled out, such as Expanded Text Ads, Google quietly announced it was retiring the “Converted Clicks” metric. And while the September 2016 deadline has passed with the metric intact, don’t expect that to be the case for much longer. So take […]

You Might Be Your Own Biggest PPC Competition

August 31, 2016

Paid search competition comes in many forms. The competition is usually what we would expect – those other advertisers that are acting in the same commercial arena vying for the attention of consumer. Paid search competition has an interesting twist because your competitors can also include advertisers in completely different markets bidding on keywords similar to your own. In […]

3 Key AdWords Metrics You CAN’T* Track in Google Analytics

August 22, 2016

Trackable actions. Those two words might just be the driving force behind every marketer’s career in 2016. Tracking actions allows for data collection, data collection turns into insights which in turn drive budget allocations, sales, and, ultimately, a company’s performance. Google Analytics is a fantastic data collection platform. It’s free for non-enterprise users! It’s flexible! […]

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