Products

Google Ads Parallel Tracking Guide

October 11, 2018

google-ads-parallel-tracking-guide

Things are moving quickly in the Google product ecosystem. One change that’s flown under the radar is the switch to parallel tracking on October 30, 2018. If you’ve been procrastinating on prepping for the change, don’t worry! We’ve got your back. What Is Parallel Tracking? Announced way back in 2017, parallel tracking is Google’s next […]

Are My Google Analytics Reports Being Sampled?

September 25, 2018

We’ve written about this topic before, but it still seems to haunt us … sampling. If you’re using Google Analytics Standard, we feel your pain. Let’s talk about why sampling happens, and how to know if your reports are affected. When Does Sampling Happen? Sampling can happen when you apply segments, secondary dimensions, or filter […]

What Features Are Available in Google Tag Manager 360?

September 6, 2018

The enterprise products in the Google Marketing Platform are constantly evolving, with new features added frequently based on feedback from users, partners like LunaMetrics, and an internal drive to make tools that provide value. Some tools are in the spotlight more frequently than others; we love talking about Google Analytics 360 and its benefits but […]

A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing

August 29, 2018

Nonprofit organizations have tough jobs. They’re busy saving the world one creative idea at a time and often have few resources to devote to developing or managing a digital strategy. Through all the work we do – consulting, training, and blogging – we want to help demystify digital marketing and empower teams to do make […]

How Advertisers Can Use Google’s Smart Products

August 10, 2018

“Advertising for everyone,” Sridhar Ramaswamy professed at Google Marketing Live. Though perhaps what he should have added was “…but mostly for small businesses.” Google’s annual Marketing Live Conference was held this year in San Jose from July 9-11. Our team attended and had a great time learning about Google’s new products, its focus on machine […]

Auction Insights Tool for Google Ads Search Campaigns

July 25, 2018

Got pesky competitors cluttering up your best keywords? Well, have I got the tool for you! The Auction Insights tool allows you to see all the other domains entering the same Google ad auctions at the campaign, ad group, and keyword level. Additionally, they give you information on how well your ads are performing in […]

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