Products

Best Analytics Practices for Marketing Landing Pages

April 18, 2018

Whether your marketing landing pages are hosted on the same domain as your website or live on a separate domain, there are a few best practices that you should follow to make sure you’re accurately tracking landing page performance, conversion, and attribution. In almost any industry, companies use dedicated marketing landing pages to drive traffic […]

Four Ways to Learn Digital Marketing In-Person with LunaMetrics

April 10, 2018

When delving into professional development options for digital marketing tools that help your business succeed, like Google Analytics and Google AdWords, you’ve probably weighed online versus in-person courses, seminars, or whatever it may be. One of the great things about our industry is that both options have abundant resources to cater to all types of […]

Tracking Single Page Applications with Google Analytics

March 30, 2018

single page applications google analytics

Google Analytics and Google Tag Manager (GTM), though designed with traditional round-trip-based websites and web applications in mind, can be configured to work properly with single page applications (or SPAs). Common technical issues encountered when tracking SPAs with these tools are: Only the first page is tracked Page paths do not include fragment data (e.g. […]

What Are the Most Important Google Analytics Metrics?

March 20, 2018

Most people report on users, sessions, and pageviews as key performance indicators, which is a great place to start, but what other high-level metrics should we observe? Google Analytics gives us a lot of valuable metrics, and we can even create our own custom metrics and calculated metrics. These metrics will vary by site type […]

30-Minute AdWords Health Check for Beginners

March 13, 2018

30-minute-aw-checkup-for-beginners

A quick 30-minute health check can do wonderful things for a struggling AdWords account. Whether you’re a business owner who has left your account on the back burner while you focus on other areas of your business, a digital marketer taking over a sloppy account, or an entrepreneur looking to refine a relatively new account, […]

Page 1 of 6812345...102030...Last »
Contact Us.

Follow Us

1.877.220.LUNA

1.412.381.5500

getinfo@lunametrics.com

Questions?
We'll get back to you
in ONE business day.
Our Locations
THE FOUNDRY [map] LunaMetrics

24 S. 18th Street
Suite 100

Pittsburgh, PA 15203

THE STUDIO [map]

4115 N. Ravenswood
Suite 101
Chicago, IL 60613

THE LODGE [map]

2100 Manchester Rd.
Building C, Suite 1750
Wheaton, IL 60187