DoubleClick

New Google Marketing Platform Merges DoubleClick and Google Analytics 360 Suite

June 27, 2018

Google Marketing Platform

Starting in June 2018, DoubleClick Digital Marketing and the Google Analytics 360 Suite have combined forces and are now called the Google Marketing Platform. The announcement is part of an intentional unification of Google’s analytics and media products in pursuit of an even stronger marketing ecosystem, which reflects Google’s intentions when it announced the GA […]

Integrating Google Analytics 360 with DoubleClick Campaign Manager

May 2, 2017

doubleclick-ga-integration-1

Google Analytics 360 customers that use DoubleClick Campaign Manager (DCM) can take advantage of a native integration and link the two products together, bringing DCM data directly into your Google Analytics reports. Access your View-Through and Click-Through metrics within your Acquisition reporting and gain better insight into how your DCM traffic compares with other traffic […]

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