Google AdWords

Google Ads Parallel Tracking Guide

October 11, 2018

google-ads-parallel-tracking-guide

Things are moving quickly in the Google product ecosystem. One change that’s flown under the radar is the switch to parallel tracking on October 30, 2018. If you’ve been procrastinating on prepping for the change, don’t worry! We’ve got your back. What Is Parallel Tracking? Announced way back in 2017, parallel tracking is Google’s next […]

A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing

August 29, 2018

Nonprofit organizations have tough jobs. They’re busy saving the world one creative idea at a time and often have few resources to devote to developing or managing a digital strategy. Through all the work we do – consulting, training, and blogging – we want to help demystify digital marketing and empower teams to do make […]

How Advertisers Can Use Google’s Smart Products

August 10, 2018

“Advertising for everyone,” Sridhar Ramaswamy professed at Google Marketing Live. Though perhaps what he should have added was “…but mostly for small businesses.” Google’s annual Marketing Live Conference was held this year in San Jose from July 9-11. Our team attended and had a great time learning about Google’s new products, its focus on machine […]

Auction Insights Tool for Google Ads Search Campaigns

July 25, 2018

Got pesky competitors cluttering up your best keywords? Well, have I got the tool for you! The Auction Insights tool allows you to see all the other domains entering the same Google ad auctions at the campaign, ad group, and keyword level. Additionally, they give you information on how well your ads are performing in […]

Inspirational Quotes – For Life & Google Ads

July 20, 2018

Today we’re detouring from our normally scheduled technical programming to explore some larger thoughts and action items to use in work and life. Lily Tomlin once said, “The road to success is always under construction.”  At least, I think she once said that. These days, you blindly trust the internet to assign the right quote […]

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