Google AdWords

AdWords Competition: Battling Over Prime Real Estate

October 17, 2017

Top of page competition is fierce. I recently worked with a client who was experiencing a drop in impression and click volume month-over-month. After some investigation, it was determined that the cause was an increase in competition for prime real estate on the SERP. The battle for prime SERP real estate, in a way, reminds […]

See What’s Next in the New AdWords Interface

September 28, 2017

new-aw-features

It’s time for a change. I was never a scout but am still a firm believer in the “always be prepared” motto and consider myself an earlier adopter of new tech when available. I have been working in the same Google AdWords interface for the past ten years and it is refreshing to see the […]

Why Aren’t People Clicking on My Search Ads?

August 31, 2017

why-arent-people-clicking-on-my-search-ads

While out there on the battlefield of the AdWords advertising landscape, your ad will receive many impressions. Every now and again, these impressions will turn into clicks. Those users could have been drawn to your ad for a plethora of reasons: your ad was in the top position, the users identified with your ad copy, […]

New AdWords Features: How To Stay Up To Date

August 9, 2017

Paid Search, and Google AdWords in particular, moves fast. Just when you think your account build is complete now that Customer Match lists and Dynamic Search Ads have been added, you open Twitter and find a new feature you didn’t even know about yet! Keeping up to speed on changes is a big part of the […]

Custom Columns in AdWords: Tips and Tricks

June 20, 2017

The Google AdWords interface gives us several metrics we can deploy to measure success. Most people who come to our AdWords trainings have already heard of the standard ones: clicks, impressions, clickthrough rate, blah, blah, blah. But one feature most people are surprised to learn about is the ability to create metrics using “custom columns.” […]

Get Free Advertising For Your Nonprofit with Google Grants

June 1, 2017

For the majority of nonprofits, having a significant advertising or marketing budget is not possible. Therefore, these organizations that give back to the community, the world and/or the greater good need to take full advantage of all and every opportunity that comes their way. Well nonprofits, you may be in luck! With Google Ad Grants, […]

Why AdWords Smart Goals Aren’t So Smart

May 23, 2017

For a while now, all AdWords advertisers have been battling with the usefulness of Smart Goals inside of Google Analytics. Some say it’s a terrible feature to use, while other (granted, it’s a small percentage) endorse it. I’ve had my doubts but wanted to do my own research. What are Smart Goals? Smart Goals is a goal […]

Eliminate Display Advertising Waste: #NoRandos

May 9, 2017

Display advertising is truly controversial these days. This DigiDay piece from 2016 sheds light on some of the industry’s trying times. Shadiness abounds. If you run a business, someone has called you on the phone and offered you a run-of-site banner ad for a huge flat rate. There’s a better way though! Google’s Display Network […]

7 AdWords Metrics You Should Be Using

April 27, 2017

Many of the best features in AdWords are tucked away in places most people wouldn’t think to look. This includes several cool metrics which can give us more insight when we’re reporting on our performance. In order to change our columns, we first have to navigate to: Campaigns >> Columns >> Modify columns. From here, we […]

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