Google AdWords

An Interview with Robbin Steif: The LunaMetrics Story

May 16, 2018

Many of our readers have heard that our founder, Robbin Steif, sold LunaMetrics in December 2017 to a great company, HS2 Solutions. As a relatively new employee to LunaMetrics, now an HS2 Solutions company, I’ve had a fascinating view of the entire process. I originally applied to LunaMetrics in December 2017, before news of the […]

Four Ways to Learn Digital Marketing In-Person with LunaMetrics

April 10, 2018

When delving into professional development options for digital marketing tools that help your business succeed, like Google Analytics and Google AdWords, you’ve probably weighed online versus in-person courses, seminars, or whatever it may be. One of the great things about our industry is that both options have abundant resources to cater to all types of […]

30-Minute AdWords Health Check for Beginners

March 13, 2018

30-minute-aw-checkup-for-beginners

A quick 30-minute health check can do wonderful things for a struggling AdWords account. Whether you’re a business owner who has left your account on the back burner while you focus on other areas of your business, a digital marketer taking over a sloppy account, or an entrepreneur looking to refine a relatively new account, […]

Plan Ecommerce Promos with AdWords Ad Customizer Data

February 1, 2018

To anyone who managed an AdWords account for an Ecommerce business over the 2017 holiday season — Congrats! You did it, you survived. You made it through another crazy holiday season full of forecasting, budgeting, constantly changing promotions, and managing to desired KPIs. Hopefully, you used AdWords business data to make your life a little […]

Guide to AdWords Conversion Tracking in 2018

January 30, 2018

When adding Google AdWords conversions to your website, recent changes to the AdWords interface has introduced some confusion for new and veteran AdWords users. If you’ve created an AdWords conversion lately, you have probably noticed new instructions for implementing the tracking pixel. There are two common reactions: shock and fear – where did my familiar […]

Maximize Your AdWords Budget for Small Businesses

October 31, 2017

Most small businesses have only have a small chunk of change for their advertising, which means you cannot afford to be wasting your money in ineffective areas. This post will help anyone with a small advertising spend in AdWords to narrow their target audience in Google search results. Following the three sections will make sure […]

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