Google AdWords

Four Ways to Learn Digital Marketing In-Person with LunaMetrics

April 10, 2018

When delving into professional development options for digital marketing tools that help your business succeed, like Google Analytics and Google AdWords, you’ve probably weighed online versus in-person courses, seminars, or whatever it may be. One of the great things about our industry is that both options have abundant resources to cater to all types of […]

30-Minute AdWords Health Check for Beginners

March 13, 2018

30-minute-aw-checkup-for-beginners

A quick 30-minute health check can do wonderful things for a struggling AdWords account. Whether you’re a business owner who has left your account on the back burner while you focus on other areas of your business, a digital marketer taking over a sloppy account, or an entrepreneur looking to refine a relatively new account, […]

Plan Ecommerce Promos with AdWords Ad Customizer Data

February 1, 2018

To anyone who managed an AdWords account for an Ecommerce business over the 2017 holiday season — Congrats! You did it, you survived. You made it through another crazy holiday season full of forecasting, budgeting, constantly changing promotions, and managing to desired KPIs. Hopefully, you used AdWords business data to make your life a little […]

Guide to AdWords Conversion Tracking in 2018

January 30, 2018

When adding Google AdWords conversions to your website, recent changes to the AdWords interface has introduced some confusion for new and veteran AdWords users. If you’ve created an AdWords conversion lately, you have probably noticed new instructions for implementing the tracking pixel. There are two common reactions: shock and fear – where did my familiar […]

Maximize Your AdWords Budget for Small Businesses

October 31, 2017

Most small businesses have only have a small chunk of change for their advertising, which means you cannot afford to be wasting your money in ineffective areas. This post will help anyone with a small advertising spend in AdWords to narrow their target audience in Google search results. Following the three sections will make sure […]

AdWords Competition: Battling Over Prime Real Estate

October 17, 2017

Top of page competition is fierce. I recently worked with a client who was experiencing a drop in impression and click volume month-over-month. After some investigation, it was determined that the cause was an increase in competition for prime real estate on the SERP. The battle for prime SERP real estate, in a way, reminds […]

See What’s Next in the New AdWords Interface

September 28, 2017

new-aw-features

It’s time for a change. I was never a scout but am still a firm believer in the “always be prepared” motto and consider myself an earlier adopter of new tech when available. I have been working in the same Google AdWords interface for the past ten years and it is refreshing to see the […]

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