Google Analytics 360

Automatically Import Salesforce Data into Google Analytics 360

January 17, 2018

Marketers rejoice – Salesforce Data is now available to be automatically imported into Google Analytics 360! After announcing a partnership last year between the two companies, this GA360-Salesforce integration is the first announced way that the tools will begin working together more efficiently. Google Analytics on a website can measure many things – how someone […]

Marketing Attribution in Google Analytics and Google Analytics 360

December 4, 2017

Marketing Attribution in Google Analytics

One of the most important concepts in Google Analytics is Attribution, the practice of giving credit to the many marketing initiatives that drive traffic and conversions on a website. It is also one of the most misunderstood, mysterious, and debated topics. We’ve created a series of posts about Attribution to help explain what’s going on […]

Smarter Marketing Planning With Data-Driven Attribution

December 4, 2017

Understand which marketing channels are contributing and at what point in a customer’s journey with Data-Driven Attribution in Google Analytics 360, a custom model built for you with all of your Google Analytics data. Discover channels with previously-hidden value, campaigns that are outperforming expectations, and new ideas for your message and positioning. Data-Driven Attribution, coupled […]

Agile Analytics: A Master Guide to Implementation

October 10, 2017

master-guide-to-ga-implementation

In setting up Google Analytics (GA) implementations, we find that we need to integrate the work we do with the clients’ existing workflows and project management approaches. Typically, [from the client’s perspective] our implementations more of a “Waterfall” approach; we take on the implementation directly. The development team places Google Tag Manager (GTM) on the […]

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