Google Analytics 360

New Google Marketing Platform Merges DoubleClick and Google Analytics 360 Suite

June 27, 2018

Google Marketing Platform

Starting in June 2018, DoubleClick Digital Marketing and the Google Analytics 360 Suite have combined forces and are now called the Google Marketing Platform. The announcement is part of an intentional unification of Google’s analytics and media products in pursuit of an even stronger marketing ecosystem, which reflects Google’s intentions when it announced the GA […]

Replicating the Google Analytics All Pages Report in BigQuery

June 1, 2018

While BigQuery is often the perfect tool for doing data science and machine learning with your Google Analytics data, it can sometimes be frustrating to query basic web analytics metrics. In this post, I’ll walk through calculating some fundamental metrics at the page level by replicating the All Pages report for the Google Merchandise Store […]

An Interview with Robbin Steif: The LunaMetrics Story

May 16, 2018

Many of our readers have heard that our founder, Robbin Steif, sold LunaMetrics in December 2017 to a great company, HS2 Solutions. As a relatively new employee to LunaMetrics, now an HS2 Solutions company, I’ve had a fascinating view of the entire process. I originally applied to LunaMetrics in December 2017, before news of the […]

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