Google Analytics

Are My Google Analytics Reports Being Sampled?

September 25, 2018

We’ve written about this topic before, but it still seems to haunt us … sampling. If you’re using Google Analytics Standard, we feel your pain. Let’s talk about why sampling happens, and how to know if your reports are affected. When Does Sampling Happen? Sampling can happen when you apply segments, secondary dimensions, or filter […]

A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing

August 29, 2018

Nonprofit organizations have tough jobs. They’re busy saving the world one creative idea at a time and often have few resources to devote to developing or managing a digital strategy. Through all the work we do – consulting, training, and blogging – we want to help demystify digital marketing and empower teams to do make […]

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