Google Analytics

Average Time Until Event with Calculated Metrics

February 6, 2018

Google Analytics can answer many questions, but every client’s needs are different. Many clients ask questions that can’t always be immediately found in their data. Recently I was asked, “How long has a user been on this page before completing a specific action?” We set up event tracking to know how many times that action […]

Guide to AdWords Conversion Tracking in 2018

January 30, 2018

When adding Google AdWords conversions to your website, recent changes to the AdWords interface has introduced some confusion for new and veteran AdWords users. If you’ve created an AdWords conversion lately, you have probably noticed new instructions for implementing the tracking pixel. There are two common reactions: shock and fear – where did my familiar […]

Host Your Own Digital Strategy Session in 2018

January 23, 2018

How are you doing on the execution of your 2018 digital roadmap? Are you already seeing changes that impact previously prioritized features and functionality? Well, you’re not alone. Many companies are in the same place as you; having to sacrifice some key marketing insights needs that will help you understand your customer, optimize marketing spend, […]

Automatically Import Salesforce Data into Google Analytics 360

January 17, 2018

Marketers rejoice – Salesforce Data is now available to be automatically imported into Google Analytics 360! After announcing a partnership last year between the two companies, this GA360-Salesforce integration is the first announced way that the tools will begin working together more efficiently. Google Analytics on a website can measure many things – how someone […]

Using Events as Goals in Google Analytics

January 16, 2018

Event-based Goals aren’t a new feature in Google Analytics, but it’s safe to say a lot of users still prefer old-fashioned Destination Goals over the much more dynamic event goal. It’s true that Destination Goals are often simpler to implement – everyone has Pageviews by default with Google Analytics. More and more we find that […]

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