Google Analytics

Google Analytics Performance Tuning: “True” Direct

December 4, 2017

Howdy y’all; me here again to talk to you about “Direct” traffic. A few quick bullet points: Direct or (direct) / (none) traffic isn’t “bookmark” traffic, it’s traffic whose source we cannot identify. Many sessions that are actually Direct are re-labeled to the user’s previous session referring information instead. … except in the Multichannel Funnel […]

Smarter Marketing Planning With Data-Driven Attribution

December 4, 2017

Understand which marketing channels are contributing and at what point in a customer’s journey with Data-Driven Attribution in Google Analytics 360, a custom model built for you with all of your Google Analytics data. Discover channels with previously-hidden value, campaigns that are outperforming expectations, and new ideas for your message and positioning. Data-Driven Attribution, coupled […]

A Simple Start to a Powerful Analytics Strategy

November 28, 2017

Google Analytics Strategy

For analytics enthusiasts, it’s easy to be eager to explore all of the possibilities and opportunities that come with using Google Analytics and Google Tag Manager. There’s just so much to get into! Events, channel groupings, custom dimensions, content groups and recipes – not to mention the extra features and reports in Google Analytics 360. […]

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