Google Optimize

Launch Experiments Faster With Google Optimize Custom Objectives

October 27, 2017

Google Optimize Custom Objectives

Google Optimize just added a new, highly-requested feature called Custom Objectives that will make creating and launching experiments much easier, capitalizing on existing Analytics implementations and reducing the learning curve for new testers. For those totally new to Google Optimize, we recommend reading this introductory guide. It’s the crash course you’ll need for this new […]

Updated Instructions for Implementing Google Optimize

March 2, 2017

how-to-install-google-optimize

Getting Google Optimize installed on your website isn’t the most straightforward process. While the tool itself allows users with even minimal technical experience to begin testing simple changes on their website in a matter of minutes, installation may require an upfront effort with close collaboration with your development or IT team. Recently I wrote a […]

Introducing New Workshops for Google Optimize and Google Data Studio

December 20, 2016

new-courses-optimize-data-studio

As our industry changes and new tools are created, LunaMetrics continually strives to deliver quality education from real-life consultants. We are thrilled to announce two new LunaMetrics courses: a Google Optimize training and a Google Data Studio training. These new products from Google boast attractive interfaces, advanced features, and unprecedented seamless integrations to other Google […]

Behind the Scenes: Creating a New Training Course

December 20, 2016

Many people ask us how we design our courses and decide what to cover, and to be honest, it’s probably harder than you think! We’ve offered our Google Analytics and Google AdWords courses for many years now and have made drastic changes as new features have been released or retired, the industries have changed, and […]

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