March 6, 2018
The Google Analytics and Search Console integration makes it easy to see your organic ranking data from Search Console merged with page-level data from Google Analytics, and only takes a few minutes to connect. Often though, we find many businesses still don’t link their accounts. The more data you can get in one place, the […]
December 14, 2017
Congratulations, you’ve finally made the switch to HTTPS! That takes a lot of work: convincing your boss it’s a good idea, reading support docs for your CMS and hosting providers, determining which SSL certificate to get… great job. Unfortunately, there’s more work to be done. An astonishing amount of people make the switch and head […]
July 6, 2016
Google Search Console is one of the unsung heroes of the Google technology stack. It doesn’t inhale marketing spend like AdWords does. It’s not as universally used as Google Analytics. It isn’t as revered by agencies as DoubleClick. Yet, Google Search Console (or GSC) provides foundational insights about website structure that no digital marketer can […]
August 5, 2015
Several members of the SEO community have called the Search Analytics report in Google Search Console (formerly Google Webmaster Tools) inaccurate, largely because the count of clicks does not match the count of sessions in Google Analytics for the source Google and medium organic. Rather than “inaccurate”, it’s really just a matter of trying to compare two completely different things. […]
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