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June 13, 2018
As Google Analytics has grown and matured over the last 13 years, it has gone from a trendy home in an up-and-coming neighborhood to a modern, complex city among a network of other Google products that have spread and expanded their features. Platforms involving AdWords, the DoubleClick ecosystem, databases and app options are all tools […]
June 5, 2018
Every year, users perform trillions of searches and, still, 15% of queries have never been searched. Many searches are old favorites that are asked nearly every day. The same is true at our Google AdWords trainings, where FAQs dominate Q&A. People tend to struggle with similar obstacles year after year, whether it be match type […]
March 6, 2018
The Google Analytics and Search Console integration makes it easy to see your organic ranking data from Search Console merged with page-level data from Google Analytics, and only takes a few minutes to connect. Often though, we find many businesses still don’t link their accounts. The more data you can get in one place, the […]
December 14, 2017
Congratulations, you’ve finally made the switch to HTTPS! That takes a lot of work: convincing your boss it’s a good idea, reading support docs for your CMS and hosting providers, determining which SSL certificate to get… great job. Unfortunately, there’s more work to be done. An astonishing amount of people make the switch and head […]
July 6, 2016
Google Search Console is one of the unsung heroes of the Google technology stack. It doesn’t inhale marketing spend like AdWords does. It’s not as universally used as Google Analytics. It isn’t as revered by agencies as DoubleClick. Yet, Google Search Console (or GSC) provides foundational insights about website structure that no digital marketer can […]
August 5, 2015
Several members of the SEO community have called the Search Analytics report in Google Search Console (formerly Google Webmaster Tools) inaccurate, largely because the count of clicks does not match the count of sessions in Google Analytics for the source Google and medium organic. Rather than “inaccurate”, it’s really just a matter of trying to compare two completely different things. […]
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We and our media partners use technology such as cookies and website analytics tracking, which collect information about you such as your IP address and browser information. We use this technology to personalize content and ads, provide social media features, and analyze our website traffic. Click I Accept below to consent to the use of this technology on our website; otherwise it will be disabled during your visit. For more information, visit our Privacy Policy.