Google Tag Manager

Best Analytics Practices for Marketing Landing Pages

April 18, 2018

Whether your marketing landing pages are hosted on the same domain as your website or live on a separate domain, there are a few best practices that you should follow to make sure you’re accurately tracking landing page performance, conversion, and attribution. In almost any industry, companies use dedicated marketing landing pages to drive traffic […]

Four Ways to Learn Digital Marketing In-Person with LunaMetrics

April 10, 2018

When delving into professional development options for digital marketing tools that help your business succeed, like Google Analytics and Google AdWords, you’ve probably weighed online versus in-person courses, seminars, or whatever it may be. One of the great things about our industry is that both options have abundant resources to cater to all types of […]

Tracking Single Page Applications with Google Analytics

March 30, 2018

single page applications google analytics

Google Analytics and Google Tag Manager (GTM), though designed with traditional round-trip-based websites and web applications in mind, can be configured to work properly with single page applications (or SPAs). Common technical issues encountered when tracking SPAs with these tools are: Only the first page is tracked Page paths do not include fragment data (e.g. […]

Everything You Need To Know About Tag Sequencing

February 8, 2018

GTM Tag Sequencing

Tag sequencing is a feature in Google Tag Manager that is sometimes overlooked, but yields great benefits when utilized in the right situation. Due the asynchronous nature of Google Tag Manager, typically you have little control over the order in which your tags fire; tags with the same triggering event all fire at the same time […]

Average Time Until Event with Calculated Metrics

February 6, 2018

Google Analytics can answer many questions, but every client’s needs are different. Many clients ask questions that can’t always be immediately found in their data. Recently I was asked, “How long has a user been on this page before completing a specific action?” We set up event tracking to know how many times that action […]

Page 1 of 1412345...10...Last »
Contact Us.

Follow Us

1.877.220.LUNA

1.412.381.5500

getinfo@lunametrics.com

Questions?
We'll get back to you
in ONE business day.
Our Locations
THE FOUNDRY [map] LunaMetrics

24 S. 18th Street
Suite 100

Pittsburgh, PA 15203

THE STUDIO [map]

4115 N. Ravenswood
Suite 101
Chicago, IL 60613

THE LODGE [map]

2100 Manchester Rd.
Building C, Suite 1750
Wheaton, IL 60187