Google Tag Manager

What Features Are Available in Google Tag Manager 360?

September 6, 2018

The enterprise products in the Google Marketing Platform are constantly evolving, with new features added frequently based on feedback from users, partners like LunaMetrics, and an internal drive to make tools that provide value. Some tools are in the spotlight more frequently than others; we love talking about Google Analytics 360 and its benefits but […]

Best Analytics Practices for Marketing Landing Pages

April 18, 2018

Whether your marketing landing pages are hosted on the same domain as your website or live on a separate domain, there are a few best practices that you should follow to make sure you’re accurately tracking landing page performance, conversion, and attribution. In almost any industry, companies use dedicated marketing landing pages to drive traffic […]

Four Ways to Learn Digital Marketing In-Person with LunaMetrics

April 10, 2018

When delving into professional development options for digital marketing tools that help your business succeed, like Google Analytics and Google AdWords, you’ve probably weighed online versus in-person courses, seminars, or whatever it may be. One of the great things about our industry is that both options have abundant resources to cater to all types of […]

Tracking Single Page Applications with Google Analytics

March 30, 2018

single page applications google analytics

Google Analytics and Google Tag Manager (GTM), though designed with traditional round-trip-based websites and web applications in mind, can be configured to work properly with single page applications (or SPAs). Common technical issues encountered when tracking SPAs with these tools are: Only the first page is tracked Page paths do not include fragment data (e.g. […]

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