Google Tag Manager

Everything You Need To Know About Tag Sequencing

February 8, 2018

GTM Tag Sequencing

Tag sequencing is a feature in Google Tag Manager that is sometimes overlooked, but yields great benefits when utilized in the right situation. Due the asynchronous nature of Google Tag Manager, typically you have little control over the order in which your tags fire; tags with the same triggering event all fire at the same time […]

Average Time Until Event with Calculated Metrics

February 6, 2018

Google Analytics can answer many questions, but every client’s needs are different. Many clients ask questions that can’t always be immediately found in their data. Recently I was asked, “How long has a user been on this page before completing a specific action?” We set up event tracking to know how many times that action […]

Four Tips for Advertising Pixels in Google Tag Manager

January 10, 2018

Google Tag Manager makes it quick and easy to add all sorts of tagging solutions to your website. LunaMetrics has blogged extensively about using GTM to implement Google Analytics, but the tool is also designed to handle tracking pixels provided by media vendors in the same fashion. Using GTM to implement your media pixels provides […]

Agile Analytics: A Master Guide to Implementation

October 10, 2017

master-guide-to-ga-implementation

In setting up Google Analytics (GA) implementations, we find that we need to integrate the work we do with the clients’ existing workflows and project management approaches. Typically, [from the client’s perspective] our implementations more of a “Waterfall” approach; we take on the implementation directly. The development team places Google Tag Manager (GTM) on the […]

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