Themes

Using Community Connectors in Google Data Studio

June 20, 2018

Since Data Studio’s debut mid-2016 – has it really been around for nearly 2 years?! – Google has been building it out, making it more robust and user-friendly. As nice as it is to easily pull and beautifully display data from Google products (like Google Analytics, Google AdWords, and more!) in Data Studio, from the […]

Replicating the Google Analytics All Pages Report in BigQuery

June 1, 2018

While BigQuery is often the perfect tool for doing data science and machine learning with your Google Analytics data, it can sometimes be frustrating to query basic web analytics metrics. In this post, I’ll walk through calculating some fundamental metrics at the page level by replicating the All Pages report for the Google Merchandise Store […]

LunaMetrics at the 2018 Marketing Evolution Experience Conference

May 22, 2018

LunaMetrics Marketing Evolution Experience

Attendees at the upcoming Marketing Evolution Experience conference, held in Las Vegas from June 3-7, will have several opportunities to join the LunaMetrics/HS2 Solutions team! The conference features speakers and keynotes by marketers and analytics professionals from Google, Adobe, and Intuit, as well as a session on attribution adoption for organizations by our own Director […]

An Interview with Robbin Steif: The LunaMetrics Story

May 16, 2018

Many of our readers have heard that our founder, Robbin Steif, sold LunaMetrics in December 2017 to a great company, HS2 Solutions. As a relatively new employee to LunaMetrics, now an HS2 Solutions company, I’ve had a fascinating view of the entire process. I originally applied to LunaMetrics in December 2017, before news of the […]

Custom Features in Google Analytics for Your Website

May 3, 2018

Let’s Chat About Customization Google Analytics has many great features right out of the box, like telling you which pages are the most visited, how people got to your site, and how long they stayed there, but what else can we do? The word “custom” is all over Google Analytics, so let’s dive into a […]

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