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Best Analytics Practices for Marketing Landing Pages

April 18, 2018

Whether your marketing landing pages are hosted on the same domain as your website or live on a separate domain, there are a few best practices that you should follow to make sure you’re accurately tracking landing page performance, conversion, and attribution. In almost any industry, companies use dedicated marketing landing pages to drive traffic […]

30-Minute AdWords Health Check for Beginners

March 13, 2018

30-minute-aw-checkup-for-beginners

A quick 30-minute health check can do wonderful things for a struggling AdWords account. Whether you’re a business owner who has left your account on the back burner while you focus on other areas of your business, a digital marketer taking over a sloppy account, or an entrepreneur looking to refine a relatively new account, […]

Google Analytics Checkup with R and Management API

March 8, 2018

Using the combined power of R and the Google Analytics Management API, we can efficiently and programmatically check that our accounts are functioning properly. In the past, we’ve talked about using R (a statistical programming language) to help you download and analyze your Google Analytics data. This tool can also help you monitor the quality […]

Data Quality & Anomaly Detection Thoughts for Web Analytics

February 28, 2018

Anomaly Detection Google Analytics

Data quality is an issue that affects nearly every organization. Web analytics data quality in particular is prone to many inconsistencies and errors. This can have a detrimental effect on the analysis that is possible. Missing or inconsistent data prevents the types of analysis that can lead to significant cost savings, or help inform website […]

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