Themes

Google Ads Parallel Tracking Guide

October 11, 2018

google-ads-parallel-tracking-guide

Things are moving quickly in the Google product ecosystem. One change that’s flown under the radar is the switch to parallel tracking on October 30, 2018. If you’ve been procrastinating on prepping for the change, don’t worry! We’ve got your back. What Is Parallel Tracking? Announced way back in 2017, parallel tracking is Google’s next […]

Are My Google Analytics Reports Being Sampled?

September 25, 2018

We’ve written about this topic before, but it still seems to haunt us … sampling. If you’re using Google Analytics Standard, we feel your pain. Let’s talk about why sampling happens, and how to know if your reports are affected. When Does Sampling Happen? Sampling can happen when you apply segments, secondary dimensions, or filter […]

A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing

August 29, 2018

Nonprofit organizations have tough jobs. They’re busy saving the world one creative idea at a time and often have few resources to devote to developing or managing a digital strategy. Through all the work we do – consulting, training, and blogging – we want to help demystify digital marketing and empower teams to do make […]

HS2 Solutions/LunaMetrics Named to Inc. 5000 List for 5th Year Running

August 15, 2018

Inc. Magazine recognizes HS2 Solutions/LunaMetrics on its 37th annual Inc. 5000 list, the publication’s prestigious ranking of the nation’s fastest-growing private companies. HS2, a leading digital brand experience agency, grows through increasing value for clients and a robust company culture. HS2’s 2018 growth was bolstered by its acquisition of LunaMetrics in December 2017. The addition […]

Site Migrations & Creating New URL Structures

August 14, 2018

Migrating or redesigning a site is a chance for new beginnings. New pages! New functionality! New systems! But with new things comes new responsibilities. One of the first items to consider is your new URL structure. Taking time to discover the best URL structure for your site–and for SEO–will set you up for future success. […]

How Advertisers Can Use Google’s Smart Products

August 10, 2018

“Advertising for everyone,” Sridhar Ramaswamy professed at Google Marketing Live. Though perhaps what he should have added was “…but mostly for small businesses.” Google’s annual Marketing Live Conference was held this year in San Jose from July 9-11. Our team attended and had a great time learning about Google’s new products, its focus on machine […]

Auction Insights Tool for Google Ads Search Campaigns

July 25, 2018

Got pesky competitors cluttering up your best keywords? Well, have I got the tool for you! The Auction Insights tool allows you to see all the other domains entering the same Google ad auctions at the campaign, ad group, and keyword level. Additionally, they give you information on how well your ads are performing in […]

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