Themes

AdWords Competition: Battling Over Prime Real Estate

October 17, 2017

Top of page competition is fierce. I recently worked with a client who was experiencing a drop in impression and click volume month-over-month. After some investigation, it was determined that the cause was an increase in competition for prime real estate on the SERP. The battle for prime SERP real estate, in a way, reminds […]

Google Analytics for Firebase: A Reporting Introduction

October 12, 2017

ga-for-firebase-reporting

As a mobile development platform, the Firebase SDK provides a lot of exciting opportunities for marketers, such as integrations with advertising tools like AdWords and AdMob, app personalization and cloud messaging, for example. However, it would certainly be helpful to cover the basics first. This post aims to provide a high-level overview of what is […]

Agile Analytics: A Master Guide to Implementation

October 10, 2017

In setting up Google Analytics (GA) implementations, we find that we need to integrate the work we do with the clients’ existing workflows and project management approaches. Typically, [from the client’s perspective] our implementations more of a “Waterfall” approach; we take on the implementation directly. The development team places Google Tag Manager (GTM) on the […]

Tracking Multiple Checkout Funnels In Google Analytics

October 5, 2017

Tracking how your customers move through your site, and specifically, your Checkout process is essential to understanding “normal” user behavior and spot challenges that may impact conversions. Enhanced Ecommerce is a great feature in Google Analytics that lets you track a number of things, like add to cart, product impressions, promotions, and more that aren’t […]

See What’s Next in the New AdWords Interface

September 28, 2017

It’s time for a change. I was never a scout but am still a firm believer in the “always be prepared” motto and consider myself an earlier adopter of new tech when available. I have been working in the same Google AdWords interface for the past ten years and it is refreshing to see the […]

Tracking Inbound Campaigns in Google Analytics

September 19, 2017

Understanding how users get to your website can help with everything from marketing strategy, advertising budgeting, and even content production. It’s also one of the most popular reasons to use Google Analytics. There are certain things that you get out of the box with a Google Analytics implementation, like what pages are viewed or how […]

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