Attribution

Marketing Attribution in Google Analytics and Google Analytics 360

December 4, 2017

Marketing Attribution in Google Analytics

One of the most important concepts in Google Analytics is Attribution, the practice of giving credit to the many marketing initiatives that drive traffic and conversions on a website. It is also one of the most misunderstood, mysterious, and debated topics. We’ve created a series of posts about Attribution to help explain what’s going on […]

Google Analytics Performance Tuning: “True” Direct

December 4, 2017

Howdy y’all; me here again to talk to you about “Direct” traffic. A few quick bullet points: Direct or (direct) / (none) traffic isn’t “bookmark” traffic, it’s traffic whose source we cannot identify. Many sessions that are actually Direct are re-labeled to the user’s previous session referring information instead. … except in the Multichannel Funnel […]

Smarter Marketing Planning With Data-Driven Attribution

December 4, 2017

Understand which marketing channels are contributing and at what point in a customer’s journey with Data-Driven Attribution in Google Analytics 360, a custom model built for you with all of your Google Analytics data. Discover channels with previously-hidden value, campaigns that are outperforming expectations, and new ideas for your message and positioning. Data-Driven Attribution, coupled […]

Google AdWords Cross-Device Reporting & Attribution

November 8, 2016

Cross-device interaction is arguably one of the most difficult data points to track in your Google Analytics. Even with the release of the User ID feature, a login is still required and there is technical overhead required that makes it complicated.  While investing in tracking users in Google Analytics is the best solution, paid search […]

Attribution and Google Analytics

December 23, 2014

Log in to Google Analytics and have a look at the Acquisition reports, and you’ll find all kinds of data on how people get to your site. Ever wonder where that comes from, and how GA decides what the source, medium, or campaign values are? Wonder no more, because here we’ll de-mystify the rules. The […]

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