Attribution

LunaMetrics at the 2018 Marketing Evolution Experience Conference

May 22, 2018

LunaMetrics Marketing Evolution Experience

Attendees at the upcoming Marketing Evolution Experience conference, held in Las Vegas from June 3-7, will have several opportunities to join the LunaMetrics/HS2 Solutions team! The conference features speakers and keynotes by marketers and analytics professionals from Google, Adobe, and Intuit, as well as a session on attribution adoption for organizations by our own Director […]

Automatically Import Salesforce Data into Google Analytics 360

January 17, 2018

Marketers rejoice – Salesforce Data is now available to be automatically imported into Google Analytics 360! After announcing a partnership last year between the two companies, this GA360-Salesforce integration is the first announced way that the tools will begin working together more efficiently. Google Analytics on a website can measure many things – how someone […]

Using Events as Goals in Google Analytics

January 16, 2018

Event-based Goals aren’t a new feature in Google Analytics, but it’s safe to say a lot of users still prefer old-fashioned Destination Goals over the much more dynamic event goal. It’s true that Destination Goals are often simpler to implement – everyone has Pageviews by default with Google Analytics. More and more we find that […]

Marketing Attribution in Google Analytics and Google Analytics 360

December 4, 2017

Marketing Attribution in Google Analytics

One of the most important concepts in Google Analytics is Attribution, the practice of giving credit to the many marketing initiatives that drive traffic and conversions on a website. It is also one of the most misunderstood, mysterious, and debated topics. We’ve created a series of posts about Attribution to help explain what’s going on […]

Google Analytics Performance Tuning: “True” Direct

December 4, 2017

Howdy y’all; me here again to talk to you about “Direct” traffic. A few quick bullet points: Direct or (direct) / (none) traffic isn’t “bookmark” traffic, it’s traffic whose source we cannot identify. Many sessions that are actually Direct are re-labeled to the user’s previous session referring information instead. … except in the Multichannel Funnel […]

Smarter Marketing Planning With Data-Driven Attribution

December 4, 2017

Understand which marketing channels are contributing and at what point in a customer’s journey with Data-Driven Attribution in Google Analytics 360, a custom model built for you with all of your Google Analytics data. Discover channels with previously-hidden value, campaigns that are outperforming expectations, and new ideas for your message and positioning. Data-Driven Attribution, coupled […]

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