Conversion Optimization

Launch Experiments Faster With Google Optimize Custom Objectives

October 27, 2017

Google Optimize Custom Objectives

Google Optimize just added a new, highly-requested feature called Custom Objectives that will make creating and launching experiments much easier, capitalizing on existing Analytics implementations and reducing the learning curve for new testers. For those totally new to Google Optimize, we recommend reading this introductory guide. It’s the crash course you’ll need for this new […]

Updated Instructions for Implementing Google Optimize

March 2, 2017

how-to-install-google-optimize

Getting Google Optimize installed on your website isn’t the most straightforward process. While the tool itself allows users with even minimal technical experience to begin testing simple changes on their website in a matter of minutes, installation may require an upfront effort with close collaboration with your development or IT team. Recently I wrote a […]

Making Your Case with Conversion Rate Optimization

February 21, 2017

make-your-case-with-cro

People who know me, know I like to argue points. Good points, bad points, absurd points, it doesn’t matter. If there is an argument to be had, I’ll make my case. Theoretical arguments are the best though. They often lack data and rely heavily on the ability to form a logical thought and speak confidently. […]

Introducing New Workshops for Google Optimize and Google Data Studio

December 20, 2016

new-courses-optimize-data-studio

As our industry changes and new tools are created, LunaMetrics continually strives to deliver quality education from real-life consultants. We are thrilled to announce two new LunaMetrics courses: a Google Optimize training and a Google Data Studio training. These new products from Google boast attractive interfaces, advanced features, and unprecedented seamless integrations to other Google […]

6 Free CRO Tools for UX and A/B Testing

May 18, 2016

You did it! You drove traffic to that key page. As a seasoned marketer, you know not to celebrate yet. Some users will do what we want; convert on site, purchase, ask for more information, or simply enjoy our jazzy content. Others will leave and move on with their day. “But I want more!” I feel you! The next step is to test segments of traffic to see if we can increase performance.

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