Data Science

Google Analytics Checkup with R and Management API

March 8, 2018

Using the combined power of R and the Google Analytics Management API, we can efficiently and programmatically check that our accounts are functioning properly. In the past, we’ve talked about using R (a statistical programming language) to help you download and analyze your Google Analytics data. This tool can also help you monitor the quality […]

Data Quality & Anomaly Detection Thoughts for Web Analytics

February 28, 2018

Anomaly Detection Google Analytics

Data quality is an issue that affects nearly every organization. Web analytics data quality in particular is prone to many inconsistencies and errors. This can have a detrimental effect on the analysis that is possible. Missing or inconsistent data prevents the types of analysis that can lead to significant cost savings, or help inform website […]

Enhanced Goal Tracking with Google BigQuery

May 30, 2017


The Google Analytics interface provides many ways of analyzing your goal conversions, including goal set tabs, funnel visualizations, and goal flow reports. The Analytics 360 Suite also provides custom funnels that allow you to create retroactive funnels based on advanced criteria. However, the BigQuery integration with Google Analytics allows users to deal with even more […]

The Value of Google BigQuery and Google Analytics 360

May 17, 2017


The integration between Google Analytics 360 and BigQuery is perhaps the most empowering feature in all of web analytics. (There, I said it!) Its hit-level data and cloud-based infrastructure give BigQuery analysis capabilities not found in other web analytics platforms, including both free tools and paid. BigQuery can be the link between third-party data and […]

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