Data Science

Replicating the Google Analytics All Pages Report in BigQuery

June 1, 2018

While BigQuery is often the perfect tool for doing data science and machine learning with your Google Analytics data, it can sometimes be frustrating to query basic web analytics metrics. In this post, I’ll walk through calculating some fundamental metrics at the page level by replicating the All Pages report for the Google Merchandise Store […]

Google Analytics Checkup with R and Management API

March 8, 2018

Using the combined power of R and the Google Analytics Management API, we can efficiently and programmatically check that our accounts are functioning properly. In the past, we’ve talked about using R (a statistical programming language) to help you download and analyze your Google Analytics data. This tool can also help you monitor the quality […]

Data Quality & Anomaly Detection Thoughts for Web Analytics

February 28, 2018

Anomaly Detection Google Analytics

Data quality is an issue that affects nearly every organization. Web analytics data quality in particular is prone to many inconsistencies and errors. This can have a detrimental effect on the analysis that is possible. Missing or inconsistent data prevents the types of analysis that can lead to significant cost savings, or help inform website […]

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