Ecommerce

Plan Ecommerce Promos with AdWords Ad Customizer Data

February 1, 2018

To anyone who managed an AdWords account for an Ecommerce business over the 2017 holiday season — Congrats! You did it, you survived. You made it through another crazy holiday season full of forecasting, budgeting, constantly changing promotions, and managing to desired KPIs. Hopefully, you used AdWords business data to make your life a little […]

Agile Analytics: A Master Guide to Implementation

October 10, 2017

master-guide-to-ga-implementation

In setting up Google Analytics (GA) implementations, we find that we need to integrate the work we do with the clients’ existing workflows and project management approaches. Typically, [from the client’s perspective] our implementations more of a “Waterfall” approach; we take on the implementation directly. The development team places Google Tag Manager (GTM) on the […]

Tracking Multiple Checkout Funnels In Google Analytics

October 5, 2017

Tracking how your customers move through your site, and specifically, your Checkout process is essential to understanding “normal” user behavior and spot challenges that may impact conversions. Enhanced Ecommerce is a great feature in Google Analytics that lets you track a number of things, like add to cart, product impressions, promotions, and more that aren’t […]

Google Analytics Enhanced Ecommerce: The Order of Implementation

June 13, 2016

Enhanced Ecommerce for Google Analytics (Universal) can offer a goldmine of valuable information about your users’ purchases and shopping behavior. With some of its more advanced features, Enhanced Ecommerce can even provide insight into the performance of your product lists and internal promotions. In short, it’s great and everybody should be using it! There’s no […]

Tackle Ecommerce Strategy with Google Shopping Campaigns

May 2, 2016

Shopping campaigns, like those you might see in a Google search, are among the most prominent B2C ecommerce uses of the Google AdWords platform. You can build a detailed and affordable ecommerce marketing solution if you take the time to invest in the right technologies and product integrations ahead of campaign launch. Let’s take a look at our approach to building and launching these sort of AdWords campaigns.

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