February 1, 2018
To anyone who managed an AdWords account for an Ecommerce business over the 2017 holiday season — Congrats! You did it, you survived. You made it through another crazy holiday season full of forecasting, budgeting, constantly changing promotions, and managing to desired KPIs. Hopefully, you used AdWords business data to make your life a little […]
October 10, 2017
In setting up Google Analytics (GA) implementations, we find that we need to integrate the work we do with the clients’ existing workflows and project management approaches. Typically, [from the client’s perspective] our implementations more of a “Waterfall” approach; we take on the implementation directly. The development team places Google Tag Manager (GTM) on the […]
October 5, 2017
Tracking how your customers move through your site, and specifically, your Checkout process is essential to understanding “normal” user behavior and spot challenges that may impact conversions. Enhanced Ecommerce is a great feature in Google Analytics that lets you track a number of things, like add to cart, product impressions, promotions, and more that aren’t […]
February 16, 2017
Google Analytics will allow you to send 8192 bytes of data with a single request. By default, it will switch from a GET request to a POST request once you’ve crossed a threshold of about 2000 bytes, which is where certain browsers begin to get upset with the length of the GET’s query string. However, […]
October 27, 2016
Open up your cabinet of LP’s, your drawer of 8-Tracks or [I GUESS] your favorite digital music subscription service account, you will see two types of songs, ones that ‘grow’ and ones that ‘show’. ‘Show’ songs are the ones that draw you into an artist or album, but really they are catchy, but have little […]
October 25, 2016
Our first free Data Studio template for Google Analytics focused on high-level metrics for a monthly overview of site performance. But if customers spend money on your site, you’ll want a report that highlights ecommerce metrics, too. We’re happy to help! If you haven’t used Data Studio yet, allow me to introduce you to this […]
June 13, 2016
Enhanced Ecommerce for Google Analytics (Universal) can offer a goldmine of valuable information about your users’ purchases and shopping behavior. With some of its more advanced features, Enhanced Ecommerce can even provide insight into the performance of your product lists and internal promotions. In short, it’s great and everybody should be using it! There’s no […]
June 1, 2016
Have you had enough of being mediocre? Are you tired of asking your tech gurus a question? Ready to try your hand at being the best? If so, check out these blog packs, ready for your digital consumption. After reading these, you’ll be ready to do life… in BEAST mode. Achievement unlocked!
May 2, 2016
Shopping campaigns, like those you might see in a Google search, are among the most prominent B2C ecommerce uses of the Google AdWords platform. You can build a detailed and affordable ecommerce marketing solution if you take the time to invest in the right technologies and product integrations ahead of campaign launch. Let’s take a look at our approach to building and launching these sort of AdWords campaigns.
April 14, 2016
Enhanced Ecommerce in GA is great because it gives detail about how users interact with products. It has a wealth of reports about where users saw products, whether they viewed the product detail page, added the product to their cart, and ultimately made a purchase. Let’s take a look at how to get this information!