Email Marketing

Google Analytics Campaign Tagging Tool

March 21, 2013

Want to know the ROI of your email marketing? What about the performance of your print ads? Are your posts to Facebook leading to conversions on your site? Tagging your marketing campaigns is essential to get these actionable insights from Google Analytics. But you might have more than one person responsible for all of your […]

Compelling and urgent: offers and subject lines

November 29, 2006

I really notice lousy email subject lines and offers when I finally see good ones. I opted in (by accident) to the email list of my favorite national clothing store. They have no e-commerce capabilities, so all email has the goal of driving the reader to the bricks and mortar location. They bore the reader […]

More on converting your personal email

August 3, 2006

Personal, one-to-one email should be one of the best ways to convert an individual. You have the opportunity to customize everything about the message. Yet I am still awed at how badly people do this. Websites are hard. Mass email is hard. But individual email is easy, it just requires a little bit of attention. […]

Email encryption for the web

May 13, 2006

At Pittsburgh’s Web Analytics Wednesday, I told the story of this post whereby I mistook someone’s email address for an alternative website address. Dan Halpern of Duquesne University said, “Why do people circumvent the bots with ‘myname at’ text, when they can just encrypt their email address?” He then sent me a link to […]

How to make sure no one opens your personal email messages

May 3, 2006

A while back, I did a post on “How to make sure no one replies to your email.” That addressed the issue of personal email that you open up and it looks like a form letter. Today, I’m talking about the opposite problem: someone who writes a personal email (or what looks like a personal […]

How to ensure that no one replies to your email

April 12, 2006

Last night, I got an email from a new blog service that is going to create an aggregation of Pittsburgh-based blogs. It looked very fishy (and phishy) to me. It was from and the subject line was “permission to aggregate your blog’s feed. –” Here are some highlights of the email: We would […]

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