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May 29, 2018
Fourteen years ago – unemployed, and in the midst of the Internet Winter – I founded LunaMetrics. I started it out of my home and wrote the business plan on a napkin at a suburban Pittsburgh coffee shop. On Thursday, this journey ends for me. On a scale of 0-10, where 0 is “fired and […]
May 22, 2018
Attendees at the upcoming Marketing Evolution Experience conference, held in Las Vegas from June 3-7, will have several opportunities to join the LunaMetrics/HS2 Solutions team! The conference features speakers and keynotes by marketers and analytics professionals from Google, Adobe, and Intuit, as well as a session on attribution adoption for organizations by our own Director […]
May 16, 2018
Many of our readers have heard that our founder, Robbin Steif, sold LunaMetrics in December 2017 to a great company, HS2 Solutions. As a relatively new employee to LunaMetrics, now an HS2 Solutions company, I’ve had a fascinating view of the entire process. I originally applied to LunaMetrics in December 2017, before news of the […]
August 29, 2017
It’s Google Analytics Summit week and we’re feeling the usual jitters and excitement! The Google Analytics Summit is an annual event where the Google Analytics team (among others) announce new products, release brand new features, and share their forward-looking vision for their products. These changes can range from small fixes to bold innovations that will […]
August 24, 2017
No one in my generation dreamed of a career in digital analytics. It wasn’t an option for pre-Urchin children. We dreamed of being firefighters and doctors and, if you were like me, backup dancers for Michael Jackson. Lucky for music lovers, my aspirations moved away from ruining the King of Pop’s entourage. Instead, I grew […]
September 28, 2016
Back in March Google announced the Google Analytics 360 Suite. Part of that announcement was the release of Google’s new A/B testing platform Optimize 360. For the past six months Optimize 360 has only been available as a private beta to Google Analytics 360 customers, but now they have opened that beta to the public, […]
August 3, 2016
Learning how to use Google Analytics just got a lot more interactive! In this article my colleague Kathleen Harvey outlined exactly how to learn Google Analytics (GA). Specifically, she talks about Google’s Analytics Academy, which is a collection of free videos and quizzes that teaches the basics about everything GA. Back when I took this course, I […]
March 15, 2016
Today, we awoke on the Ides of March to news of a coordinated media blitz from Google Analytics as they executed a dramatic product launch – rebranding several of its enterprise-class products and announcing new products that are on their way, if not quite here yet. These new products address specific limitations that Google Analytics-critics […]
November 3, 2015
At LunaMetrics, we’ve embraced Google Tag Manager as an excellent tool to help companies and agencies correctly implement Google Analytics and other third-party tracking. We use Google Tag Manager (GTM) daily with our clients, helping to manage their implementations from afar, responding to urgent updates, or helping to train key staff on how best to […]
October 29, 2015
Google made a giant announcement that rivals (and might build on) Facebook’s Instant Articles announcement when it comes to changing the news landscape. Accelerated Mobile Pages (AMP) is a new code-type that will deliver lightning fast news to smartphone users. Think changing the TV channel versus the slow, ad-filled load experience we have now. This […]
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We and our media partners use technology such as cookies and website analytics tracking, which collect information about you such as your IP address and browser information. We use this technology to personalize content and ads, provide social media features, and analyze our website traffic. Click I Accept below to consent to the use of this technology on our website; otherwise it will be disabled during your visit. For more information, visit our Privacy Policy.