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August 15, 2018
Inc. Magazine recognizes HS2 Solutions/LunaMetrics on its 37th annual Inc. 5000 list, the publication’s prestigious ranking of the nation’s fastest-growing private companies. HS2, a leading digital brand experience agency, grows through increasing value for clients and a robust company culture. HS2’s 2018 growth was bolstered by its acquisition of LunaMetrics in December 2017. The addition […]
August 10, 2018
“Advertising for everyone,” Sridhar Ramaswamy professed at Google Marketing Live. Though perhaps what he should have added was “…but mostly for small businesses.” Google’s annual Marketing Live Conference was held this year in San Jose from July 9-11. Our team attended and had a great time learning about Google’s new products, its focus on machine […]
June 29, 2018
In December of last year, when HS2 Solutions acquired LunaMetrics, I wrote that 2018 promises to be an exciting new chapter of the HS2 Solutions story. While we didn’t know it at the time, that messages rings even truer as we announce the completion of our second strategic acquisition. HS2 and LunaMetrics proudly welcomes Infield […]
June 27, 2018
Starting in June 2018, DoubleClick Digital Marketing and the Google Analytics 360 Suite have combined forces and are now called the Google Marketing Platform. The announcement is part of an intentional unification of Google’s analytics and media products in pursuit of an even stronger marketing ecosystem, which reflects Google’s intentions when it announced the GA […]
May 29, 2018
Fourteen years ago – unemployed, and in the midst of the Internet Winter – I founded LunaMetrics. I started it out of my home and wrote the business plan on a napkin at a suburban Pittsburgh coffee shop. On Thursday, this journey ends for me. On a scale of 0-10, where 0 is “fired and […]
May 22, 2018
Attendees at the upcoming Marketing Evolution Experience conference, held in Las Vegas from June 3-7, will have several opportunities to join the LunaMetrics/HS2 Solutions team! The conference features speakers and keynotes by marketers and analytics professionals from Google, Adobe, and Intuit, as well as a session on attribution adoption for organizations by our own Director […]
May 16, 2018
Many of our readers have heard that our founder, Robbin Steif, sold LunaMetrics in December 2017 to a great company, HS2 Solutions. As a relatively new employee to LunaMetrics, now an HS2 Solutions company, I’ve had a fascinating view of the entire process. I originally applied to LunaMetrics in December 2017, before news of the […]
August 29, 2017
It’s Google Analytics Summit week and we’re feeling the usual jitters and excitement! The Google Analytics Summit is an annual event where the Google Analytics team (among others) announce new products, release brand new features, and share their forward-looking vision for their products. These changes can range from small fixes to bold innovations that will […]
August 24, 2017
No one in my generation dreamed of a career in digital analytics. It wasn’t an option for pre-Urchin children. We dreamed of being firefighters and doctors and, if you were like me, backup dancers for Michael Jackson. Lucky for music lovers, my aspirations moved away from ruining the King of Pop’s entourage. Instead, I grew […]
September 28, 2016
Back in March Google announced the Google Analytics 360 Suite. Part of that announcement was the release of Google’s new A/B testing platform Optimize 360. For the past six months Optimize 360 has only been available as a private beta to Google Analytics 360 customers, but now they have opened that beta to the public, […]
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We and our media partners use technology such as cookies and website analytics tracking, which collect information about you such as your IP address and browser information. We use this technology to personalize content and ads, provide social media features, and analyze our website traffic. Click I Accept below to consent to the use of this technology on our website; otherwise it will be disabled during your visit. For more information, visit our Privacy Policy.