August 29, 2017
It’s Google Analytics Summit week and we’re feeling the usual jitters and excitement! The Google Analytics Summit is an annual event where the Google Analytics team (among others) announce new products, release brand new features, and share their forward-looking vision for their products. These changes can range from small fixes to bold innovations that will […]
August 24, 2017
No one in my generation dreamed of a career in digital analytics. It wasn’t an option for pre-Urchin children. We dreamed of being firefighters and doctors and, if you were like me, backup dancers for Michael Jackson. Lucky for music lovers, my aspirations moved away from ruining the King of Pop’s entourage. Instead, I grew […]
September 28, 2016
Back in March Google announced the Google Analytics 360 Suite. Part of that announcement was the release of Google’s new A/B testing platform Optimize 360. For the past six months Optimize 360 has only been available as a private beta to Google Analytics 360 customers, but now they have opened that beta to the public, […]
August 3, 2016
Learning how to use Google Analytics just got a lot more interactive! In this article my colleague Kathleen Harvey outlined exactly how to learn Google Analytics (GA). Specifically, she talks about Google’s Analytics Academy, which is a collection of free videos and quizzes that teaches the basics about everything GA. Back when I took this course, I […]
March 15, 2016
Today, we awoke on the Ides of March to news of a coordinated media blitz from Google Analytics as they executed a dramatic product launch – rebranding several of its enterprise-class products and announcing new products that are on their way, if not quite here yet. These new products address specific limitations that Google Analytics-critics […]
November 3, 2015
At LunaMetrics, we’ve embraced Google Tag Manager as an excellent tool to help companies and agencies correctly implement Google Analytics and other third-party tracking. We use Google Tag Manager (GTM) daily with our clients, helping to manage their implementations from afar, responding to urgent updates, or helping to train key staff on how best to […]
October 29, 2015
Google made a giant announcement that rivals (and might build on) Facebook’s Instant Articles announcement when it comes to changing the news landscape. Accelerated Mobile Pages (AMP) is a new code-type that will deliver lightning fast news to smartphone users. Think changing the TV channel versus the slow, ad-filled load experience we have now. This […]
October 26, 2015
Conferences have the nasty habit of inspiring and overwhelming their attendees at the same time. It’s not until this bombardment of ideas has time to settle into the unconscious that we can begin to truly appreciate what was being said by our industry leaders. These three ideas are what stuck after all the learning, hand […]
August 22, 2014
Spurred on by the Edward Snowden revelations, Google has begun taking security more seriously. After the revelations came out, Google quickly secured and patched their own weaknesses. Now they are pushing to encrypt all internet activity by incentivizing websites that use SSL certificates by giving them a boost in rankings. During a Google I/O presentation […]
July 23, 2014
A holistic industry transformation was the tone at MozCon this year and Erica McGillivray and team did a fantastic job getting speakers that supported this theme. Those chosen for the conference are experts in their fields, pushing conventional wisdom and challenging us with new ways to tackle old problems. Each spoke on different topics, but to […]
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