Industry News

HS2 Solutions/LunaMetrics Named to Inc. 5000 List for 5th Year Running

August 15, 2018

Inc. Magazine recognizes HS2 Solutions/LunaMetrics on its 37th annual Inc. 5000 list, the publication’s prestigious ranking of the nation’s fastest-growing private companies. HS2, a leading digital brand experience agency, grows through increasing value for clients and a robust company culture. HS2’s 2018 growth was bolstered by its acquisition of LunaMetrics in December 2017. The addition […]

How Advertisers Can Use Google’s Smart Products

August 10, 2018

“Advertising for everyone,” Sridhar Ramaswamy professed at Google Marketing Live. Though perhaps what he should have added was “…but mostly for small businesses.” Google’s annual Marketing Live Conference was held this year in San Jose from July 9-11. Our team attended and had a great time learning about Google’s new products, its focus on machine […]

New Google Marketing Platform Merges DoubleClick and Google Analytics 360 Suite

June 27, 2018

Google Marketing Platform

Starting in June 2018, DoubleClick Digital Marketing and the Google Analytics 360 Suite have combined forces and are now called the Google Marketing Platform. The announcement is part of an intentional unification of Google’s analytics and media products in pursuit of an even stronger marketing ecosystem, which reflects Google’s intentions when it announced the GA […]

LunaMetrics at the 2018 Marketing Evolution Experience Conference

May 22, 2018

LunaMetrics Marketing Evolution Experience

Attendees at the upcoming Marketing Evolution Experience conference, held in Las Vegas from June 3-7, will have several opportunities to join the LunaMetrics/HS2 Solutions team! The conference features speakers and keynotes by marketers and analytics professionals from Google, Adobe, and Intuit, as well as a session on attribution adoption for organizations by our own Director […]

An Interview with Robbin Steif: The LunaMetrics Story

May 16, 2018

Many of our readers have heard that our founder, Robbin Steif, sold LunaMetrics in December 2017 to a great company, HS2 Solutions. As a relatively new employee to LunaMetrics, now an HS2 Solutions company, I’ve had a fascinating view of the entire process. I originally applied to LunaMetrics in December 2017, before news of the […]

Follow Up: Predictions from the Google Analytics Summit 2018

August 29, 2017

Google Analytics Summit 2018

It’s Google Analytics Summit week and we’re feeling the usual jitters and excitement! The Google Analytics Summit is an annual event where the Google Analytics team (among others) announce new products, release brand new features, and share their forward-looking vision for their products. These changes can range from small fixes to bold innovations that will […]

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