Industry News

Creative Morality and Web Analytics Wednesday

September 23, 2011

This past Wednesday, we had WAW here in Pittsburgh. Many thanks to Mike Ross, the head of WA at Dick’s Sporting Goods, who pushed me to do it, and Brian Collery, late of American Eagle and now at Omniture Adobe who convinced me to help with it. The crowd was just large enough to be […]

Great Ways to Get an Interview in SEM, SEO and/or Analytics

February 22, 2011

Since I spend my days looking at resumes and cover letters (I had four open positions, but am finally starting to figure some of them out), I wanted to write what the job search looks like from the other side, especially when it comes to our field, Internet Marketing. Now, some of you have it […]

Social Media Strategy: Contests, Giveaways & Sweepstakes

January 24, 2011

Everyone seems to be scrambling to utilize social media in any way they can. High levels of engagement are what it takes to successfully market your company’s presence within the various social media platforms. However, engagement can’t happen without having fans and followers to engage with. One extremely popular method of encouraging engagement is hosting […]

The Great Anchor Text Debate

January 13, 2011

Opinions are like…well we all know what they’re like. Everyone has one. Here is my opinion about the link anchor text debate that has been going on since Pubcon ’10. (At least that’s when the debate popped up on my radar. Apparently Greg Boser’s been talking about this since 2009) In one corner of the […]

Liveblog from SMX Toronto

April 9, 2010

Measuring Online and Offline Conversions from Search. Speakers Andy Fisher Ezra Silverton Scott Duncan Andy Fisher: It’s almost impossible to map everything that people do before they get to your site. Most solutions don’t work. There are many cases where being able to track site-side behavior is incredibly important. For instance deciding what kinds of […]

Google Cracking Down on Web Spam

April 1, 2010

In an unusual show of transparency, Google has announced a list of specific items that will cause your web site, or specific pages of your site, to be algorithmically removed from their search results. Read the full announcement here. According to a Google representative, this more aggressive stance on web spam comes from over 14 […]

"Prove to me that the Internet matters"

January 6, 2010

Today, we got a phone call from a potential customer, who had been recommended by another customer. I took one look at his site and was fairly certain that he had paid no attention to SEO, had no analytics, and had no calls to action. “So,” he challenged me, “Why should I use your company?”  […]

New Google Analytics Features Roundup

October 21, 2009

By now, I’m sure you’ve heard about Google’s announcement at eMetrics of the new features to Google Analytics (if you were away from your computer for the past 24 hours, read our post about the new features in Google Analytics). A lot has been written about these new features. Of course, we’ll be spending the […]

New Features in Google Analytics!

October 20, 2009

Google Analytics has just introduced a gaggle of new features at eMetrics today. Some you’ll already find in your account, and some are being rolled out over the next couple of weeks. Analytics Intelligence & Custom Alerts The most exciting of these new features is a set of reports called “Analytics Intelligence”. They look for […]

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