Industry News

Tracking Google Sidewiki

October 2, 2009

First of all, for those that can’t keep up with all the latest and greatest features that Google keeps rolling out, a brief explanation of Google Sidewiki is in order. Sidewiki is a new feature that lets users who have installed the latest version of the Google Toolbar add and view comments on any page […]

Interested in engagement? Test a new package for free

May 3, 2009

An old friend, Jeff Turner (of Blogbeat fame, the package that was purchased by Feedburner, which itself was purchased by Google), called me the other day. He and his business partner asked me to do some user testing on a new product they are developing called Pointomatic. I’m not supposed to give too many details […]

WAA Board of Directors (you interested?)

February 24, 2009

The Web Analytics Association will be having Board of Director elections soon, but nominations close this Friday, February 27.  Your chance for fame, glory and fortune. Oops, maybe delete the fortune part, but definitely, your chance for fame and glory. Check out the nominations info on the site and get your name in the hat […]

New White House blog and Web Analytics

January 20, 2009

Here at LunaMetrics, we thought it was cool that there is a White House blog so soon after the US Presidential inauguration (less than 90 minutes ago.) If our own blog were about SEO, we would make fun of the fact that the new blog has descriptions and even meta keywords, but nothing special in […]

What do those Web Analytic terms mean?

October 4, 2008

Wouldn’t it be great if we all meant the same thing when we used a web analytics term? At the Web Analytics Association, we have a committee called Standards (and I am honored to work with them.) The job of the Standards committee is to do just that – figure out what the words all […]

GA: So much fun, it should be illegal

August 21, 2008

OK, everyone deserves a little web analytics fun. After our last Google Analytics training in Washington, DC , I emailed most of the attendees and said, do you have any hanging questions or issues? A few people thanked me for writing, a few people had questions, most ignored me. But one man needed some help […]

The WAA Championship: Your chance to shine as an analyst

June 5, 2008

Earlier this week (Monday, June 2), the Web Analytics Association started the WAA Championship. The idea behind the championship is for analysts to show their stuff (and have fun.) Everyone gets to evaluate the same site ( for insight into how we are achieving our goals, how we are enabling visitors and members to achieve […]

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