Digital Marketing

30-Minute AdWords Health Check for Beginners

March 13, 2018

30-minute-aw-checkup-for-beginners

A quick 30-minute health check can do wonderful things for a struggling AdWords account. Whether you’re a business owner who has left your account on the back burner while you focus on other areas of your business, a digital marketer taking over a sloppy account, or an entrepreneur looking to refine a relatively new account, […]

Host Your Own Digital Strategy Session in 2018

January 23, 2018

How are you doing on the execution of your 2018 digital roadmap? Are you already seeing changes that impact previously prioritized features and functionality? Well, you’re not alone. Many companies are in the same place as you; having to sacrifice some key marketing insights needs that will help you understand your customer, optimize marketing spend, […]

Four Tips for Advertising Pixels in Google Tag Manager

January 10, 2018

Google Tag Manager makes it quick and easy to add all sorts of tagging solutions to your website. LunaMetrics has blogged extensively about using GTM to implement Google Analytics, but the tool is also designed to handle tracking pixels provided by media vendors in the same fashion. Using GTM to implement your media pixels provides […]

Tracking Inbound Campaigns in Google Analytics

September 19, 2017

Campaigns in Google Analytics

Understanding how users get to your website can help with everything from marketing strategy, advertising budgeting, and even content production. It’s also one of the most popular reasons to use Google Analytics. There are certain things that you get out of the box with a Google Analytics implementation, like what pages are viewed or how […]

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