April 5, 2018
The following is a love letter/plea, dedicated to the app developers who have created the many communities that our customers and readers use to share content and links. Dear Social/News App Developers: On behalf of analysts and website owners everywhere, first we want to thank you. Many of your news aggregators and Social platforms have […]
February 20, 2018
“Should we be using Firebase or Google Analytics?” – we get this question a lot regarding tracking behavior in mobile apps. Even though the older Google Analytics mobile SDKs have officially been deprecated by Google and the analytics reports in Firebase have been rebranded to “Google Analytics for Firebase,” there is still a lot of […]
October 12, 2017
As a mobile development platform, the Firebase SDK provides a lot of exciting opportunities for marketers, such as integrations with advertising tools like AdWords and AdMob, app personalization and cloud messaging, for example. However, it would certainly be helpful to cover the basics first. This post aims to provide a high-level overview of what is […]
April 11, 2017
In my previous post I talked about getting up and running with Firebase Analytics for mobile apps. There is a big caveat there though, which is that those instructions only apply to fully native apps. If you want to track engagement in your app and it is built with PhoneGap or some other hybrid framework, […]
October 18, 2016
Firebase Analytics is an analytics tool specifically designed for apps. It is part of the larger Firebase SDK, a mobile development platform that helps you use Google services when building iOS and Android apps. There are a variety of other tools built into the Firebase SDK, but for our purposes we are only focused on […]
May 19, 2016
The Google I/O conference is always full of fun announcements, and this year is no different! One announcement that really caught our eye was about Firebase, which is now becoming a “unified app platform”. Leveraging and building on the real-time database, user authentication, and cross-device tools that Firebase already has, this announcement adds analytics, error […]
September 24, 2015
We’ve helped a number of companies implement the Google Tag Manager SDK on both Android and iOS apps. It’s a really powerful addition to your digital analytics arsenal for several reasons, and one that we generally recommend companies pursue when doing new Google Analytics implementations on their apps. This post, however, isn’t about those benefits. […]
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