Mobile Apps

Google Analytics for Firebase: A Reporting Introduction

October 12, 2017

ga-for-firebase-reporting

As a mobile development platform, the Firebase SDK provides a lot of exciting opportunities for marketers, such as integrations with advertising tools like AdWords and AdMob, app personalization and cloud messaging, for example. However, it would certainly be helpful to cover the basics first. This post aims to provide a high-level overview of what is […]

Getting Started with Firebase Analytics for Apps

October 18, 2016

Getting Started With Firebase Analytics for Mobile Apps

Firebase Analytics is an analytics tool specifically designed for apps. It is part of the larger Firebase SDK, a mobile development platform that helps you use Google services when building iOS and Android apps. There are a variety of other tools built into the Firebase SDK, but for our purposes we are only focused on […]

Noteworthy Features of Firebase Analytics

May 19, 2016

The Google I/O conference is always full of fun announcements, and this year is no different! One announcement that really caught our eye was about Firebase, which is now becoming a “unified app platform”. Leveraging and building on the real-time database, user authentication, and cross-device tools that Firebase already has, this announcement adds analytics, error […]

5 Considerations for Implementing Google Tag Manager on Mobile Apps

September 24, 2015

We’ve helped a number of companies implement the Google Tag Manager SDK on both Android and iOS apps. It’s a really powerful addition to your digital analytics arsenal for several reasons, and one that we generally recommend companies pursue when doing new Google Analytics implementations on their apps. This post, however, isn’t about those benefits. […]

Contact Us.

LunaMetrics

24 S. 18th Street, Suite 100,
Pittsburgh, PA 15203

Follow Us

1.877.220.LUNA

1.412.381.5500

getinfo@lunametrics.com

Questions?
We'll get back to you
in ONE business day.