Search Engine Optimization

Site Migrations & Creating New URL Structures

August 14, 2018

Migrating or redesigning a site is a chance for new beginnings. New pages! New functionality! New systems! But with new things comes new responsibilities. One of the first items to consider is your new URL structure. Taking time to discover the best URL structure for your site–and for SEO–will set you up for future success. […]

An Interview with Robbin Steif: The LunaMetrics Story

May 16, 2018

Many of our readers have heard that our founder, Robbin Steif, sold LunaMetrics in December 2017 to a great company, HS2 Solutions. As a relatively new employee to LunaMetrics, now an HS2 Solutions company, I’ve had a fascinating view of the entire process. I originally applied to LunaMetrics in December 2017, before news of the […]

Our Favorite Free SEO Tools for 2018

January 25, 2018

Free SEO Tools in 2018

Search engine optimization should be an ongoing effort to improve your website’s organic search ranking and find new avenues to create content to expand your reach in meaningful ways. Free traffic? Who doesn’t want that? Many people talk about SEO as if it is its own thing, siloed from their digital marketing strategy. Often we […]

The Guide to Google Posts for Google My Business

September 7, 2017

guide-to-google-posts

Share events, products, and services directly in Google Search and Google Maps with Google Posts, created through Google My Business. Google Posts are small cards that appear within the knowledge graph in Google Search Engine Result Pages (SERPs) when users search for your business. These cards are great for promoting timely content to customers at […]

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