May 11, 2017
Let’s talk about this Google Tag Manager thing. It’s ok if you haven’t heard about Tag Manager, or GTM. If you’re not a regular follower of the LunaMetrics blog, you might not know that we have over 100 blog posts about Google Tag Manager, and you might not truly appreciate how much we love GTM […]
February 7, 2017
Facebook is a very attractive advertising platform for marketers. With tons of data collected from roughly 1.7 billion active users, Facebook should be able to target us pretty well with all the dirt they’ve collected on us, right? Facebook relies on information from our Timelines, keywords from Pages that we like, apps that we use, […]
June 20, 2016
YouTube is the second largest search engine on the internet and is owned by the world’s largest search engine: Google. Videos posted to this massive social network appear on social media feeds, are embedded into web pages and even serve in Google search results. The social network even provides its own comprehensive Analytics dashboard to […]
June 3, 2015
The new Collections feature on Google+ was all anyone could talk about on May 4th. Collections were covered by CNET, Engadget, The Verge, TechCrunch, Mashable, and on and on and on. Then May 5th and nothing. Like, quiet on all fronts. Cue the Google+ jokes. Nearly every article focused on the “Is this the new Pinterest?” angle, […]
December 8, 2014
The rise in unattributed, or ‘direct’, traffic is a growing problem in the web analytics world and social media may be a big part of the problem. Dark social was a term first used by The Atlantic to describe social visits to their site that were misattributed. Even though these users theoretically came from social […]
November 12, 2014
The topic of social media is becoming increasingly popular, as shown in the Google Trends chart below. From the outside looking in you might say that social media is the “cool guy” at the digital marketing party. I have chosen to pick on social media strategists for this very reason. However, my point is relevant […]
February 25, 2014
Hmm…I wonder what this post is about. You don’t spend endless hours online without coming across some great websites that the average person wouldn’t find. I have folders and folders of these sites and thought offloading some of them into a blog post would be useful for some. The following resources focus on design: free […]
December 2, 2013
Just over a year ago, I created a monster. You might have seen it lurking around a newsfeed or social network near you – it’s our Ultimate Complete Social Media Sizing Cheat Sheet. I found myself constantly using ‘Inspect Element’ when creating images for social sharing or profiles, and the thought struck me that it […]
November 5, 2013
The time has finally come; social media sites are cashing in on their hard-earned users. That’s right, folks; let no pageview go un-monetized. Let’s see how our favorite social media sites are making a buck.
October 31, 2013
This tool can tag a bulk list of URLs with Google Analytics campaign parameters. Just enter in your campaign parameters, paste in your links (carriage or comma separated, both work), and press ‘Submit’.
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