Social Media

Best Analytics Practices for Marketing Landing Pages

April 18, 2018

Whether your marketing landing pages are hosted on the same domain as your website or live on a separate domain, there are a few best practices that you should follow to make sure you’re accurately tracking landing page performance, conversion, and attribution. In almost any industry, companies use dedicated marketing landing pages to drive traffic […]

Get The Most Value From Facebook Interest Targeting

February 7, 2017

Facebook Interest Targeting

Facebook is a very attractive advertising platform for marketers. With tons of data collected from roughly 1.7 billion active users, Facebook should be able to target us pretty well with all the dirt they’ve collected on us, right? Facebook relies on information from our Timelines, keywords from Pages that we like, apps that we use, […]

Best Practices to Avoid Dark Social

December 8, 2014

The rise in unattributed, or ‘direct’, traffic is a growing problem in the web analytics world and social media may be a big part of the problem. Dark social was a term first used by The Atlantic to describe social visits to their site that were misattributed. Even though these users theoretically came from social […]

Reminder: Include Macro Goals in Your Social Strategy

November 12, 2014

The topic of social media is becoming increasingly popular, as shown in the Google Trends chart below. From the outside looking in you might say that social media is the “cool guy” at the digital marketing party. I have chosen to pick on social media strategists for this very reason. However, my point is relevant […]

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