April 18, 2018
Whether your marketing landing pages are hosted on the same domain as your website or live on a separate domain, there are a few best practices that you should follow to make sure you’re accurately tracking landing page performance, conversion, and attribution. In almost any industry, companies use dedicated marketing landing pages to drive traffic […]
April 12, 2018
In my previous post, Four Tips for Advertising Pixels in Google Tag Manager, one of the best practices that I outlined for advertising pixels is to re-use existing variables as much as possible. Not only does this make your life easier by saving you from having to update your Data Layer, it also makes your […]
April 5, 2018
The following is a love letter/plea, dedicated to the app developers who have created the many communities that our customers and readers use to share content and links. Dear Social/News App Developers: On behalf of analysts and website owners everywhere, first we want to thank you. Many of your news aggregators and Social platforms have […]
November 7, 2017
Using Google Tag Manager (GTM) to help implement Facebook pixels will help you consistently and easily track conversion and events from your website, allowing you to prove the success (or failure) of your advertising while building valuable data inside of Facebook that can be used for future targeting. What Is Facebook Pixel? Facebook Pixel is […]
May 11, 2017
Let’s talk about this Google Tag Manager thing. It’s ok if you haven’t heard about Tag Manager, or GTM. If you’re not a regular follower of the LunaMetrics blog, you might not know that we have over 100 blog posts about Google Tag Manager, and you might not truly appreciate how much we love GTM […]
February 7, 2017
Facebook is a very attractive advertising platform for marketers. With tons of data collected from roughly 1.7 billion active users, Facebook should be able to target us pretty well with all the dirt they’ve collected on us, right? Facebook relies on information from our Timelines, keywords from Pages that we like, apps that we use, […]
June 20, 2016
YouTube is the second largest search engine on the internet and is owned by the world’s largest search engine: Google. Videos posted to this massive social network appear on social media feeds, are embedded into web pages and even serve in Google search results. The social network even provides its own comprehensive Analytics dashboard to […]
June 3, 2015
The new Collections feature on Google+ was all anyone could talk about on May 4th. Collections were covered by CNET, Engadget, The Verge, TechCrunch, Mashable, and on and on and on. Then May 5th and nothing. Like, quiet on all fronts. Cue the Google+ jokes. Nearly every article focused on the “Is this the new Pinterest?” angle, […]
December 8, 2014
The rise in unattributed, or ‘direct’, traffic is a growing problem in the web analytics world and social media may be a big part of the problem. Dark social was a term first used by The Atlantic to describe social visits to their site that were misattributed. Even though these users theoretically came from social […]
November 12, 2014
The topic of social media is becoming increasingly popular, as shown in the Google Trends chart below. From the outside looking in you might say that social media is the “cool guy” at the digital marketing party. I have chosen to pick on social media strategists for this very reason. However, my point is relevant […]
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