Analytics

Replicating the Google Analytics All Pages Report in BigQuery

June 1, 2018

While BigQuery is often the perfect tool for doing data science and machine learning with your Google Analytics data, it can sometimes be frustrating to query basic web analytics metrics. In this post, I’ll walk through calculating some fundamental metrics at the page level by replicating the All Pages report for the Google Merchandise Store […]

Custom Features in Google Analytics for Your Website

May 3, 2018

Let’s Chat About Customization Google Analytics has many great features right out of the box, like telling you which pages are the most visited, how people got to your site, and how long they stayed there, but what else can we do? The word “custom” is all over Google Analytics, so let’s dive into a […]

Validating Google Analytics Hits with the Network Tab

April 27, 2018

In our Google Analytics and Google Tag Manager training seminars, I often get the question “how do we know our tracking code is working?” There are a variety of tools you can use to test your implementation – we actually wrote about many of them in another blog post – Google Analytics and Google Tag […]

Data Quality & Anomaly Detection Thoughts for Web Analytics

February 28, 2018

Anomaly Detection Google Analytics

Data quality is an issue that affects nearly every organization. Web analytics data quality in particular is prone to many inconsistencies and errors. This can have a detrimental effect on the analysis that is possible. Missing or inconsistent data prevents the types of analysis that can lead to significant cost savings, or help inform website […]

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