Analytics

What Is gtag.js with Google Analytics and Do I Need It?

December 12, 2017

If you have attempted to add Google Analytics tracking code to a website recently, you may have noticed something new – a completely different Google Analytics snippet that looks like the code snippet above. There has been some confusion around what exactly this ‘gtag’ snippet is for. This article should help clear things up and […]

A Simple Start to a Powerful Analytics Strategy

November 28, 2017

Google Analytics Strategy

For analytics enthusiasts, it’s easy to be eager to explore all of the possibilities and opportunities that come with using Google Analytics and Google Tag Manager. There’s just so much to get into! Events, channel groupings, custom dimensions, content groups and recipes – not to mention the extra features and reports in Google Analytics 360. […]

How to Find Personally Identifiable Data in Your Google Analytics

November 2, 2017

how-to-find-pii-in-ga

Keeping personally identifiable information, or PII, out of your GA data is vital for many reasons. From our perspective working primarily with Google Analytics, it simply should not be collected because it is against Google Analytics’ Terms of Service to collect this kind of data. In fact, it’s against the Terms of Service to send […]

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