How to Find Personally Identifiable Data in Your Google Analytics

November 2, 2017


Keeping personally identifiable information, or PII, out of your GA data is vital for many reasons. From our perspective working primarily with Google Analytics, it simply should not be collected because it is against Google Analytics’ Terms of Service to collect this kind of data. In fact, it’s against the Terms of Service to send […]

Getting Started with Google Analytics Segments

October 24, 2017

For deep investigations inside of Google Analytics, there’s no better tool in the interface than Segments – a way to dynamically categorize and compare groups of users by some shared dimensions. Whether you’ve used Segments before or are starting fresh, take some time to review the best ways to create and use Segments, the pros […]

Google Analytics for Firebase: A Reporting Introduction

October 12, 2017


As a mobile development platform, the Firebase SDK provides a lot of exciting opportunities for marketers, such as integrations with advertising tools like AdWords and AdMob, app personalization and cloud messaging, for example. However, it would certainly be helpful to cover the basics first. This post aims to provide a high-level overview of what is […]

Agile Analytics: A Master Guide to Implementation

October 10, 2017


In setting up Google Analytics (GA) implementations, we find that we need to integrate the work we do with the clients’ existing workflows and project management approaches. Typically, [from the client’s perspective] our implementations more of a “Waterfall” approach; we take on the implementation directly. The development team places Google Tag Manager (GTM) on the […]

Tracking Multiple Checkout Funnels In Google Analytics

October 5, 2017

Tracking how your customers move through your site, and specifically, your Checkout process is essential to understanding “normal” user behavior and spot challenges that may impact conversions. Enhanced Ecommerce is a great feature in Google Analytics that lets you track a number of things, like add to cart, product impressions, promotions, and more that aren’t […]

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