Analytics

Are My Google Analytics Reports Being Sampled?

September 25, 2018

We’ve written about this topic before, but it still seems to haunt us … sampling. If you’re using Google Analytics Standard, we feel your pain. Let’s talk about why sampling happens, and how to know if your reports are affected. When Does Sampling Happen? Sampling can happen when you apply segments, secondary dimensions, or filter […]

A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing

August 29, 2018

Nonprofit organizations have tough jobs. They’re busy saving the world one creative idea at a time and often have few resources to devote to developing or managing a digital strategy. Through all the work we do – consulting, training, and blogging – we want to help demystify digital marketing and empower teams to do make […]

Replicating the Google Analytics All Pages Report in BigQuery

June 1, 2018

While BigQuery is often the perfect tool for doing data science and machine learning with your Google Analytics data, it can sometimes be frustrating to query basic web analytics metrics. In this post, I’ll walk through calculating some fundamental metrics at the page level by replicating the All Pages report for the Google Merchandise Store […]

Custom Features in Google Analytics for Your Website

May 3, 2018

Let’s Chat About Customization Google Analytics has many great features right out of the box, like telling you which pages are the most visited, how people got to your site, and how long they stayed there, but what else can we do? The word “custom” is all over Google Analytics, so let’s dive into a […]

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