Google Ads Parallel Tracking Guide

October 11, 2018


Things are moving quickly in the Google product ecosystem. One change that’s flown under the radar is the switch to parallel tracking on October 30, 2018. If you’ve been procrastinating on prepping for the change, don’t worry! We’ve got your back. What Is Parallel Tracking? Announced way back in 2017, parallel tracking is Google’s next […]

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Are My Google Analytics Reports Being Sampled?

September 25, 2018

We’ve written about this topic before, but it still seems to haunt us … sampling. If you’re using Google Analytics Standard, we feel your pain. Let’s talk about why sampling happens, and how to know if your reports are affected. When Does Sampling Happen? Sampling can happen when you apply segments, secondary dimensions, or filter […]

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Cleaning Your Data with Google Tag Manager and Google Analytics

September 13, 2018

Data quality issues can plague a Google Analytics account, making analysis difficult, time-consuming, or at its worst, leading to incorrect conclusions. There are many ways to affect the data that you collect and use in Google Analytics, and with recent improvements to Google Tag Manager, it’s even easier to have clean, readable data. For each […]

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What Features Are Available in Google Tag Manager 360?

September 6, 2018

The enterprise products in the Google Marketing Platform are constantly evolving, with new features added frequently based on feedback from users, partners like LunaMetrics, and an internal drive to make tools that provide value. Some tools are in the spotlight more frequently than others; we love talking about Google Analytics 360 and its benefits but […]

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A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing

August 29, 2018

Nonprofit organizations have tough jobs. They’re busy saving the world one creative idea at a time and often have few resources to devote to developing or managing a digital strategy. Through all the work we do – consulting, training, and blogging – we want to help demystify digital marketing and empower teams to do make […]

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Google Analytics Audiences Strategy: Keep It Simple

August 23, 2018

Create simple, organized audiences

In the Google Marketing Platform, Audiences are how we pass collections of users between tools – like sharing a Google Analytics audience with Google Ads, Google Display & Video 360, or Google Optimize. While there are many ways to accomplish the same objective, using simple audience definitions in Google Analytics can improve your flexibility and […]

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HS2 Solutions/LunaMetrics Named to Inc. 5000 List for 5th Year Running

August 15, 2018

Inc. Magazine recognizes HS2 Solutions/LunaMetrics on its 37th annual Inc. 5000 list, the publication’s prestigious ranking of the nation’s fastest-growing private companies. HS2, a leading digital brand experience agency, grows through increasing value for clients and a robust company culture. HS2’s 2018 growth was bolstered by its acquisition of LunaMetrics in December 2017. The addition […]

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Site Migrations & Creating New URL Structures

August 14, 2018

Migrating or redesigning a site is a chance for new beginnings. New pages! New functionality! New systems! But with new things comes new responsibilities. One of the first items to consider is your new URL structure. Taking time to discover the best URL structure for your site–and for SEO–will set you up for future success. […]

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How Advertisers Can Use Google’s Smart Products

August 10, 2018

“Advertising for everyone,” Sridhar Ramaswamy professed at Google Marketing Live. Though perhaps what he should have added was “…but mostly for small businesses.” Google’s annual Marketing Live Conference was held this year in San Jose from July 9-11. Our team attended and had a great time learning about Google’s new products, its focus on machine […]

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Seeing Causality in Google Analytics Data

August 7, 2018

Companies should be making constant tweaks to their businesses to get better, whether it’s a new marketing campaign or website redesign. And ultimately, we want to know whether or not these changes have an impact on their goals – does the new landing page drive more email signups? How about articles read? Has the PPC […]

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