Easily grab key data points about your products, purchases, and other Ecommerce touchpoints for easy use in other tag types.

Includes many variables that can be used for other third-party tags and pixels, including:

Variable Type Example Value
JS – Currency Code String USD
JS – Ecommerce Touchpoint Name String Product Impression
JS – Is Purchase String Purchase
JS – Product SKU List String ABC-123,DEG-456,EFG-789
JS – Purchase Revenue Total Number 124.35
JS – Purchase Shipping Amount Number 12.25
JS – Purchase Tax Amount Number 12.25
JS – Purchase Transaction ID String ABC-12345
JS – Total Product Value Number 124.35


1. Download Container File

Download the container JSON file.

(You may need to right-click on the link and choose “Save Link As” or “Save Target As” to save the JSON file to your computer.)

2. Import JSON File into GTM

Log into your own Google Tag Manager container and head to the Admin section of the site. Under Container options, select Import Container. Check out this blog post for more details about importing a container file.

3. Add Variables and Triggers As Needed

These variables and triggers won’t affect your current tracking in any way. Rather, they provide you with the building blocks necessary to enhance other tags with consistent information from the Enhanced Ecommerce recommended data layer.

  • Google Tag Manager Services

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    Learn the ins and outs of Google Tag Manager in this full-day, hands-on workshop geared towards both Web Marketers and Website Professionals. Offered around the country, you'll complete a full implementation in our custom sandbox environment.

  • Google Tag Manager Book for Developers

    Looking for a more complete collection? Check out our recently published book, "Practical Google Analytics and Google Tag Manager for Developers" covering the essentials for implementing Google Analytics through Google Tag Manager.

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