Interactive Marketing Summit – Laurel Highlands – November 2015

Presenter: Michael Bartholow

Description: We all collect data on our websites through customer interaction every day. So much that it might seem like a daunting task to handle it all. Let us help you fill your marketing toolbox with tools that will extract valuable insights from your data while simplifying your work life.

Stop guessing! Leverage Your Customer Data from LunaMetrics

Sources
Capterra – MailChimp vs Constant Contact: Which Email Marketing Software Reigns Supreme for Small Businesses?
Yodle – What Consumers Want from Local Businesses
Merkle|RKG – Digital Marketing Report for Q3 2015
Brightlocal – Local Consumer Review Survey
Optimizely – The Optimization Benchmark – Q2 2015
G2Crowd – Digital Analytics Software Comparison


Lilly Websites Consultation – Indianapolis – October 2015

Presenter: Michael Bartholow

Description: You have your Google Analytics account set up, the code is on your website, so now what? Take a look at the basic reporting functions within your GA account to understand your users and begin utilizing that data!

Google Analytics: Understanding Your Users from LunaMetrics

BONUSDownload our Google Analytics Report Cheat Sheet.

BONUS #2 – Now that you have the basics covered, follow our steps to apply these easy to use dashboards to visualize your data:
1. Click a dashboard below.
2. Choose which Analytics Property & View to apply it to.
3. Find hour dashboard under Dashboards > Private Dashboards on the Analytics navigation.

Pay Per Click – credit Stephen Kapusta

Technical Check – credit Ed Reese

Top SEO Content – credit Martin Garay


eduWeb Conference – Chicago – July 2015

Presenter: Andrew Garberson

Description: Who has two hours per week to manually pull and review Google data? Instead, let’s spend two hours this week to automate reporting for the rest of the year. This session is for marketers who would like more information from Google Analytics, but do not have the time or background to use complicated customization or complex programming. Join the discussion for 11 common questions and how to answer them with Google Analytics.

Google Analytics Automation – eduWeb 2015 – Andrew Garberson from LunaMetrics

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