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Conversion Rate Optimization (CRO) Services

Attracting potential customers is only half of your responsibility. Converting them is the other half. LunaMetrics achieves both with conversion optimization consulting and user experience testing.

Website testing answers questions that directly influence the bottom line so websites generate as much revenue as possible.

  • Are there any obstacles between visitors and goals?
  • Is architecture affecting performance?
  • How can micro conversions lead to more macro conversions?

LunaMetrics has performed testing and analysis exercises at the highest level, including landing page testing for lead generation companies, cart abandonment for e-commerce websites, and increasing pageviews for publishers.

Whether informing an upcoming website redesign or ensuring that the current website reaches its full potential, work with LunaMetrics to maximize customer conversions and company revenue.

  • Conversion Optimization Audit Evaluate Existing Progress and Opportunities

    Our audit is the core service and a necessary step before undertaking any testing. Through multiple phases, LunaMetrics examines and helps to reinterpret existing results, identifies opportunities from existing data streams, and building ideas from a thorough website technical and user experience review.

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  • Conversion & Personalization Consulting Turn Visitors into Customers

    Boosting your online revenue or leads generally relies on two or three variables: traffic volume and conversion rate, and in the case of ecommerce, average order value. You can increase the volume of visitors (think search engine marketing), convert existing visitors at a higher rate, or convince them to spend more money. Conversion optimization focuses on converting visitors at a higher rate, typically running A/B tests to maximize revenue.

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THE FOUNDRY [map] LunaMetrics

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Pittsburgh, PA 15203


4115 N. Ravenswood
Suite 101
Chicago, IL 60613


2100 Manchester Rd.
Building C, Suite 1750
Wheaton, IL 60187