Google Analytics 360 Resources

Use the links and resources below to learn more about Google Analytics 360 and the Google Analytics 360 Suite.

Google Analytics 360 Suite Case Studies

Audience Modeling with Analytics 360 and Google Cloud Platform

  • is an online content hub that supports that television experience and provides online video streaming content., like many websites, strives to understand its users and their needs for features and content by developing personas and audience segmentation. PBS and LunaMetrics worked together to employ a data-driven method to classify audiences with Google Analytics 360 and its BigQuery export. PBS was able to use these findings to reinforce and refine their existing personas, now based on behavioral data.

Mapping Customer Journey Through Content Attribution with Google Analytics 360

  • The Leading Hotels of the World took advantage of their data from Analytics 360 to answer the question – “Which content touchpoints lead to hotel bookings?” Using detailed, unsampled, hit-level data from BigQuery, LunaMetrics developed a content-based attribution model, distributing the value of successful bookings across the many interactions that preceded a purchase. By leveraging the deep statistical modeling capabilities of Google BigQuery and Google Analytics 360, LHW and LunaMetrics uncovered great new insights with both immediate impact and guidance for the future.

Google Analytics 360 Webinar

This recorded webinar includes Jonathan Weber, data evangelist at LunaMetrics, and John Cawdery, head of the Google Analytics 360 Partner Program, and discusses how internal stakeholders can benefit from the expanded features, integrations, & data capabilities of Google Analytics 360.

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