Google Tag Manager
As an early adopter of Google Tag Manager, we’ve grown up with the product and recommend it to all of our clients, in all of our Google Analytics and Digital Marketing consulting projects. As a publicly available product, we know that the value of Google Tag Manager will continue to increase as more people adopt the technology. We’ve pioneered Google Tag Manager workshops around the country and authored the guidebook for successful implementations, Practical Google Analytics and Google Tag Manager for Developers, to provide a resource for technical best practices and documentation.
Google Tag Manager enables efficiency by consolidating marketing and analytics tracking into a central location, allowing them to be managed through Google’s intuitive user interface and utilizing robust features like version control, live site debugging, and key integrations with other products from Google or other third-parties. Unlike other tag management platforms, Google Tag Manager is specifically designed to work with other Google products, with built-in Tag templates for products like Google Analytics, Google AdWords, and DoubleClick, as well as a standardized data structure that works with other products like Google Optimize.
Working With Your Team
We’re experts at balancing the needs of all of the teams involved in an implementation and making sure the right people have the right tools to complete the job. We make Google Tag Manager work with your systems, not necessarily replacing them, and we recognize the sometimes careful dynamics are needed when introducing a new tool.
Consider us as part of your team, joining in when needed to help explain key features and working with different teams or vendors to get the correct tagging implemented. We become best friends with your developers, working together to pass valuable information from your internal systems in a standardized format that works well with Google Tag Manager.
Converting to Google Tag Manager
The transition to Google Tag Manager should never be taken lightly. We take the time to map out the best strategy to implement tracking through Google Tag Manager, ensuring the consistency of your data and avoiding gaps in your data throughout the transition.
When possible, we move marketing and analytics tags into this flexible tool, allowing for lightning fast updates with the reliability you can expect from a Google product. If you haven’t already made the upgrade to Universal Analytics, we save time and effort by accomplishing both transitions at the same time.
Training For Your Team
We don’t just bring you along for the ride with Google Tag Manager. Instead, we remain transparent and collaborative, setting up your site in a way that is consistent with best practices and taking advantage of a globally-used tool that has a mountain of resources and supporting documentation.
What good would an implementation be if you didn’t know how to take it over? We work with your team to make sure you’re comfortable making the minor changes and necessary updates you want to control, while we focus on the big-picture issues and enhancements.