Expanded Services with HS2 Solutions
LunaMetrics has built our company’s reputation and success on the backs of our expert knowledge, industry-defining best practices, and ability to translate data into meaningful and long-term recommendations. Our specialized focus has been on driving users and conversions, accurate tagging and measurement, and the deep insights we can gain from all of our efforts. Sometimes our recommendations fit within our focus – developing the feedback loops of data passing from one Google product to another, or analysis that defines our conversion rate optimization efforts or our advertising targeting and messaging.
But often, our recommendations or requests were outside the scope of our projects, passed to other parts of our clients’ organizations or the other vendors they worked with. “Use this information to inform your website redesign.” “Work with your email vendor to add this messaging and tagging structure …” “Work with your website developers to implement this properly.”
With our acquisition by HS2 Solutions at the end of 2017, all of that has changed. Together, HS2 Solutions and LunaMetrics fit together perfectly, providing complementing services that work together towards business objectives. Data meets development, acquisition meets retention, campaign meets creative. With our roots grounded in analytics and digital marketing strategy, our current and future customers have a more robust service offering available to them, and teams that work well together without the red tape or communication and scheduling challenges of multiple vendors.
Ecommerce, Web, & Mobile Development Technical solutions to realize your vision and business objectives
Our engineering team has done it all. From startups to large enterprises and everything in between, we have experience with a wide breadth of technologies and platforms. We love technology not simply for its own sake; we believe in the power of technology to solve problems and change lives. Ours is not a “one-size-fits-all” approach: we select components and technologies based on their suitability for the task, taking constraints into account. We are always on the lookout for new and better technologies that can benefit your business.
- Web Development
- Mobile Application Development
- Quality Assurance & Test Automation
- eCommerce Development
- Solution Architecture & Service Design
- Content Management & Marketing Automation
Experience Design (UX/UI) An exceptional experience demonstrates the marriage between the art and science of design
We believe that experience design shapes solutions that deliver value through useful, usable designs that are simultaneously elegant and reflective of the larger brand experience. HS2’s user-centered design process evaluates business goals, customer needs, and current context. Using these as a launching point, we explore multiple solutions for your company before selecting and refining the best possible option in an integrated agile process focused on impactful, quick-to-market solutions.
- Experience Strategy
- Visual & Motion Design
- Mobile & Tablet Application Design
- User Experience & Interaction Design
- User Research, Usability Testing & Analysis
- Rapid Prototyping
Interactive Marketing Driving brand and customer engagement across all touchpoints
Consumers engage digitally with brands in more ways than ever before. Mobile, tablet, desktop, apps, smartwatches, social media, and more let them tune in when, where, and how they want. We design, develop, and execute digital marketing campaigns—from simple and streamlined to multi-faceted and robust—that generate measurable results for your business. We are channel agnostic, so you can reach consumers in the most relevant, timely, and cost-effective ways. HS2 gives your business the edge in attracting consumers so you can build brands, increase sales, and grow your active consumer database.
- Email Campaign Management
- Social Media Management
- SMS/Push Campaign Management
Strategy & Digital Transformation Designing the right plan with the right digital tools
Most companies think about Strategy or long-term planning once a year during the budgetary cycle, but the reality is that you should be thinking about your strategy all year long. Not only should you have a vision statement, but you should have an understanding of the current state, ideal state, and an overall plan to get there; whether that’s in people, process, technology, experience, marketing, or data/insights.
This is where we come in. We look at strategy in three ways: End to End Strategy, Product Strategy, and Marketing Strategy. The end goal is to ensure that we’re pulling the right levers to acquire and retain the right customers while optimizing your spend for all marketing efforts.
- Digital Transformation
- Digital Product Strategy
- Experience Strategy
- Digital Strategy
- Technology Strategy
- End to End Strategy