Training Frequently Asked Questions
Whether you’re attending an upcoming training and looking for information before you buy, here are some of the most commonly asked questions we’ve received. If you can’t find an answer to your question, use the contact form at the bottom of the page to send us your question!
Training Day Questions
Each day begins with a light breakfast and registration at 8:30 a.m. Training officially starts at 9 a.m. and includes at least two breaks as well as lunch, served around noon. The trainer will wrap up class around 5 p.m. to leave time for questions and discussion.
Yes, we can work with you to accommodate special food needs for meals. Please fill out the food allergies question during registration, or email firstname.lastname@example.org with specific concerns.
Included with your ticket is a list of recommended hotels and transportation options. We will update each training page as needed if any special rates are available for hotels.
We do not have a dress code for training, but most people prefer business casual.
Yes, everyone who comes will get a flash drive with materials to follow along with the presentation and demonstrations.
Yes! We do not provide laptops at training, and having access to the Internet is vital. Laptops are highly recommended over tablets or smartphones because the Google platforms work best in a laptop/desktop environment. We do not have spare laptops at our trainings.
Additionally, if you’re using a company laptop, please check with your IT department about potential issues with Wifi and firewalls. Everyone will be required to use Wifi during class, so having those permissions in place will make the morning go smoother! Data Studio and Optimize attendees should also have Chrome browser installed prior to class.
To take advantage of your training, it is highly recommended that you have access to your company’s accounts so you can learn and work with your own data. If you cannot gain the required access, please create an account on Google’s demo site – https://support.google.com/analytics/answer/6367342?hl=en
It is recommended that you have Edit access if at all possible for Google Analytics 101 and 201. Edit access is absolutely necessary for Google Analytics 301. If you are unable to get this level of access to company accounts please create a personal account to use in class.
For AdWords courses it is recommend that you have at least Standard access, preferably Admin level. It is also highly recommended that AdWords attendees have access to their Google Analytics accounts with the same level of access.
We know all our attendees are taking time out of their busy work schedules to attend our trainings, so we try to fill each day with as much information as possible. You can find out more information about our courses and possible combinations on the Choose The Right Training page.
Since we offer over six courses in five days we had to double, or in some cases triple, up courses at some point. These classes run simultaneously so you do have to choose one. Our recommendation is to choose the course that would be most beneficial at the moment and take the others when we return to town.
Not sure which course to take? You can always ask to arrange a call with one of our trainers to get more information!
At this time we offer a multi-day discount for individuals who attend more than one day. You can save $50 by signing up for two Google Analytics courses, or $100 by signing up for all three. A $100 discount is given for signing up for both Google AdWords courses. All discounts are applied to your total at checkout.
A registration can be cancelled for a full refund up to two weeks before the start of the training week (two Mondays before). Any time less than two weeks, the ticket is nonrefundable, but is eligible for a transfer (fee of $100) to another date/location or to a colleague.
It’s critically important to let us know as soon as you are unable to attend training – whether it’s a month away or the morning of the training. When we know before the course begins that you’re unable to attend, we can work with you to find the best solution for making up the course. However, if you do not notify us before the start of the course, you’ll be marked as a no-show and unable to transfer the course credit. We will not honor transfers for courses marked as a no-show.
We can transfer any registration to another date/location or to a colleague. If the transfer happens more than two weeks from the training week, it will be done at no cost. A $100 transfer fee per attendee will be applied should this occur less than two weeks from training. Payment of the fee will be required upon requesting the transfer.
All transfer requests must be made before the course begins. Once the course begins transfer requests cannot be honored.
There is never a fee to transfer the registration to a colleague for the same date/location.
We certainly understand that unexpected circumstances may prevent attendees from making their scheduled class, but we do not issue refunds if it is less than two weeks from the start of training. We will work with you to reschedule your course for another date.
Yes, you can send a colleague in your place at no cost if you are unable to make it to training. Please give our office a call or email email@example.com to let us know of the change so the trainer is aware!
After transferring your registration, we cannot offer a refund even if it is two weeks prior to the training date. You could send a colleague in your place at no cost, or pay the $100 transfer fee for another date/location.
In the case that we do not have your preferred city on our schedule yet, you can place a credit on your account for the training. The credit is good for six months from the week of your originally scheduled training. The $100 transfer fee for the course will need to be paid at the time the credit request is made.
While we do offer Google Analytics and AdWords consulting services, our training tickets are kept separate from consultant hours and cannot be exchanged.
Trainings are very rarely canceled, and usually only when the host city deems travel unsafe or prohibits public transportation. We will keep watch over evolving weather conditions and notify attendees should the class be delayed or cancelled. In the event of a canceled class, we will work to place everyone in a makeup training, the next training date in that city, or at the location of their choice.
Individuals with weather-related incidents will be reviewed on a case-by-case basis.
Cancelling courses is very rare, but will only be done in the best interest of all parties. LunaMetrics reserves the right to cancel training up to 10 days before the first scheduled training date. In the event that LunaMetrics must cancel class, all attendees will be offered the opportunity to transfer their courses to another date/location or a full refund of their courses without penalty.
Yes, there is an invoice option available during the checkout process, but may be turned off as we get within three weeks of the training date. If you require an invoice as part of your company’s employee payment procedures and the option is not available, please give us a call at 412-381-5500 or email firstname.lastname@example.org to request one. All invoices must be paid in full the Monday of training to guarantee your seat.
Each of our trainers are required to work in their platform in their “day jobs” as consultants. Each class is taught by someone who works day-to-day in the interface and is familiar with the real world goals and issues associated with web analytics and digital marketing. Every trainer maintains individual qualifications for their respective areas (and then some!)
Our team loves search and analytics so much they write for the LunaMetrics blog. You can even catch them during and after class to talk one-on-one about your projects. Take a look at the city pages for training bios according to location and the about us page to learn more about our staff!
You will receive a certificate from LunaMetrics for completing this course. Agencies that perform Google Analytics or Google AdWords work can apply to become a Partners. Individuals can optionally take the free Google Analytics Individual Qualification exam as well as various Google AdWords certifications exams. These exams are not part of our training, though past students have found our courses very helpful in learning the material necessary to pass the exams.
The LunaMetrics trainings are designed to give marketers, webmasters, and developers a thorough understanding of using Google Analytics in their work. Although it covers most, if not all of the content that the GAIQ exam tests for, it is not focused around the criteria of this test.
The LunaMetrics AdWords trainings are designed to give marketers and advertisers a practical knowledge of using the tools, including tips and tricks for faster and more thorough implementations and best practices to guide your strategy. Our courses cover most of the material necessary to pass the Fundamentals AdWords exam, but our trainings are not only focused around the criteria of this test. We do have slides throughout the days that call out specific tricky scenarios that we know will appear on the test, and we always try to give exam tips and tricks to attendees who hope to pass the exam. Additionally, it’s always recommended to take advantage of the free practice tests and material from Google to enhance your LunaMetrics training.
To become certified in Google AdWords, you’ll need to pass one additional test in a “specialty” – like Mobile, Search, Video, or Display. Our courses will touch on these subjects but we do not have time to cover every topic in depth. Our trainers are all certified and have passed all of the exams – so take advantage of their knowledge and ask them about their experiences!.
Attendees should not expect any noticable changes to the training content based on this acquistion. All scheduled trainings will go on as planned and with the same level of quality as has come to be expected from LunaMetrics! For more information, please read the full announcement here.