This unique session is designed to introduce Google Tag Manager in a collaborative environment with a small class size.

Each attendee is granted access to our custom sandbox environment where they can practice implementing Google Analytics on a test site, as well as adding custom event tracking, experiment with new concepts, and much more. Bring real questions about your own website to discuss and troubleshoot.

Our trainers are actually consultants here at LunaMetrics, working every day in the materials they’ll be teaching – so you’ll get real-world tips and someone who can answer the difficult questions.

Google Tag Manager Workshop

Currently our only Google Tag Manager course, we call this a 101 because we start at the very beginning. However, by the end of the day, you’ll have done it all – everything needed for a full site implementation.

This course is designed to gradually introduce beginner to advanced concepts, with immediate takeaways like tracking file downloads and form submissions as well as more complicated implementations like ecommerce and custom information about users.

Google Tag Manager helps make advanced tagging and tracking easier, even for non-developers. However, general knowledge of HTML and HTML elements will be helpful as we talk about tracking specific items on a page, like forms. Knowledge of JavaScript is not required, but will certainly ease the learning curve for Google Tag Manager.

Consider sending the person that will be in charge of maintaining Google Tag Manager as well as the development or IT person that will help with any required website additions!

Read more about the topics covered below:

What is Google Tag Manager?

Learn more about tag management systems in general, Google Tag Manager implementation strategy, and the benefits of Google Tag Manager. Google Tag Manager doesn’t replace Google Analytics, but helps make the process of tagging your website and tracking actions on your site easier. Learn about how the two products work together in this article: What Is Google Tag Manager? (And How Does It Work With Google Analytics?)

Tags, Triggers, and Variables, oh my!

Learn these three important concepts inside of Google Tag Manager and how they interact with each other. We’ll create Tags, Triggers, and Variables that are extensible and easy to maintain.

Built-In Tags

Learn how to easily connect Google Tag Manager to Google AdWords, Google Analytics, Ecommerce tracking, jQuery and more.

Using Click and Form Triggers

Learn how to use Triggers to automatically fire tags when actions occur on your site, like any of the following:

  • PDF downloads
  • Outbound links
  • Email or telephone links
  • Contact form submissions
  • Inbound lead submissions

Usually possible without any website code changes, we’ll use these common items as examples in the class so you gain real-world experience.

What is the dataLayer?

What is it and why is it important? See how developers can use a well-formed dataLayer to make information available for use inside of Google Tag Manager. Read a related blog post here.

Capabilities & Limitations

These days everything is custom-built with its own custom-problems. Learn the best site layout practices for when you can make changes to your website, as well outside-the-box solutions for when you can’t.

When Do I Need A Developer?

For many tagging requests, Google Tag Manager lessens the need for a developer and empowers marketers or analysts to add custom tracking, Google Analytics events, and third-party tags in mere minutes. For more complicated scenarios, like connecting to backend data sources or implementing Ecommerce, Google Tag Manager will make the process easier, but will require collaboration with a developer. Our course will demonstrate the role that Google Tag Manager plays and provide links and instructions for when and how to communicate with a developer.

A Review from Google+

I took their GTM course, and it really opened my eyes to a much simpler, more efficient way of tagging. Jon explained things in a very clear and concise way, and answered every question I walked in with, and all other questions that came up during the course. He did a wonderful job of making sure everyone left the course knowing what they wanted to know. I will be highly recommending this course to anyone that wants to know more about GTM, and have bookmarked LunaMetrics as one of my top sources for all things Google Analytics and GTM related. Thank you!

Kelley H.

Google Tag Manager Attendee – Washington, DC 2015

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