About Our Trainers

If you look at our staff page and our trainer page, you’ll notice some familiar faces. That’s because all of our trainers are consultants who work daily with these products. As a requirement, our trainers work with clients, delivering high quality service and using the very tools they’re teaching in our seminars.

In addition, all of our trainers maintain individual certifications for their respective fields.

So if you’ve got a question about strategy or a real-world issue, you’ve come to the right place. They’re prepared to answer the tough questions because they’ve likely encountered similar scenarios with our clients!

  • Alex Moore

    Alex Moore is Vice President of our Analytics & Insight practice. He started building websites in the late-90s, and has spent over ten years in agencies, focused on front-end development, SEO/SEM, and of course web analytics. He also leads trainings in Google Analytics and Tag Manager around the country. Alex received his master's degree in Dublin, where he explored the Irish coast with a furry dog and lots of pints.

  • Andrew Garberson

    Andrew Garberson is the Director of the Digital Marketing Strategy department. He has led digital marketing efforts in a variety of settings, including agency, entrepreneurial and nonprofit environments, and has master's degrees in business administration and mass communications. An Iowan at heart and Pittsburgher in spirit, Andrew commutes on his 10-speed most days between March and December -- after all, he's only human.

  • Jon Meck

    Jon Meck is our Director of Marketing & Training, promoting our services and trainings to the world. He has a jack-of-all-trades background, working for companies large and small in social media, website design and maintenance, and analytics. He is an Excel enthusiast, he loves efficiency, and he is strong proponent of the “Work Smarter, Not Harder” mantra. Jon is also the author of two number puzzle books.

  • Jonathan Weber

    Jonathan Weber is our Data Evangelist, focusing on bringing the strategic value of data analysis to our customers. He spreads the principles of analytics through our training seminars and even wrote a book on Google Analytics & Tag Manager. Before he caught the analytics bug, he worked in information architecture. Away from the computer, you can find him as a flower farmer and plant geek.

    My Next Training Is:
    Los Angeles, CA - Oct 22 - 26

  • Dan Settlemire

    Dan is a Manager at LunaMetrics with an Agency/Development background. He has over five years of experience working with Google Analytics. He loves leveraging data to help clients make better decisions. Dan loves new methods and lives by the motto, “break it and make it better.” Dan is a husband and father of four future data science-loving sons. When not putting kids to bed, he writes songs and plays guitar.

    My Next Training Is:
    Boston, MA - Oct 29 - Nov 2

  • Dorcas Alexander

    Dorcas Alexander is a Manager for the Analytics & Insight department. Her path to LunaMetrics followed stints in ad agency creative, math, and computer science. Dorcas has a master's degree in language and information technologies from Carnegie Mellon University, where she helped build precursors to a Universal Translator. One of the top-rated tournament Scrabble players in Pennsylvania, Dorcas has an insatiable drive to compete and win.

  • Jim Gianoglio

    Jim Gianoglio is a Manager for the Analytics & Insight department. He works with implementation, analysis and training of Google Analytics and Google Tag Manager. Before focusing on analytics, he led the SEO campaigns of Fortune 500 companies in the insurance, retail and CPG industries. Things you didn’t know about Jim: he’s biked from Pittsburgh to Washington DC in 41 hours, roasts coffee beans and has done voiceovers for TV commercials.

  • Michael Bartholow

    Michael Bartholow is a Senior Account Manager. He has a special knack for B2B Lead Generation and e-Commerce Marketing. Michael holds an Integrative Arts degree from Penn State University and uses the same SEO & PPC skills he once employed to promote award-winning independent films to help businesses across a variety of verticals find audiences. He has Google certifications in Analytics & AdWords.

  • Samantha Barnes

    Samantha is a Manager for the Analytics & Insight department at LunaMetrics. She has a passion for exploring data and loves the excitement of finding solutions and explanations behind metrics. Her background includes advertising, SEO, and analytics as well as involvement in the arts. When she isn't logged into Google Analytics, she can be found traveling, talking about food or playing games.

    My Next Training Is:
    Washington, DC - Sep 17 - 21

  • Stephen Kapusta

    Stephen Kapusta is a Senior Account Manager specializing in search and display advertising. He is best at finding creative opportunities to reach the audience throughout the conversion funnel by matching content to intent and focusing on providing the right user experiences at the right time. His education experience in media and rhetoric helped mold this marketing approach.

  • Abigail Matchett

    Abigail Matchett is a Consultant at LunaMetrics. She comes from a diverse analytical background and has held positions in finance, strategy, & operations before landing in digital analytics. A perpetual student, Abby holds a BS from NYU and a MS in Data Analytics from CMU. Outside of the office, you may spot her restaurant hopping with her fellow foodie husband, or spending quality time with her furry pup Cooper.

    My Next Training Is:
    Chicago, IL - Oct 15 - 19

  • Amanda Schroeder

    Amanda Schroeder is a Senior Consultant and comes from the marketing industry where she found a need for accurate, insightful data that could aid in making results-driven decisions. Amanda’s passion for building solid measurement strategies and connecting all the pieces of integrated digital and traditional marketing campaigns has led her to her current role at LunaMetrics.

    My Next Training Is:
    Nashville, TN - Sep 24 - 28

  • Becky West

    Becky is a Data Scientist at LunaMetrics. She started deriving equations and building calculators in high school and ended up with a Masters in math from Georgia Tech. Her experience in data analysis and reporting has given her a great appreciation for data-driven decision making. Becky enjoys swimming, working on puzzles, and spending time with her husband Jonathan.

    My Next Training Is:
    Minneapolis, MN - Aug 27 - 31

  • Donovan Ayon

    Donovan is a Consultant at LunaMetrics. He enjoys connecting consumer behavior to business strategy, which led him to LunaMetrics and Pitt's MBA program for Analytics and Marketing. Out of the office, Donovan is learning to play golf and he tries to lower his score each time he plays.

    My Next Training Is:
    Washington, DC - Sep 17 - 21

  • Heather Post

    Heather Post is a Senior Analyst at LunaMetrics. Heather is a true paid search marketer, originally trained to focus her efforts on direct response and lead gen campaigns. She always asks the question “how do we get the most value out of every dollar spent?” When she’s not analyzing paid search metrics, Heather is happily at home in her new city of Pittsburgh with her husband and daughter.

    My Next Training Is:
    Pittsburgh, PA - Sep 10 - 14

  • Jayna Grassel

    Jayna Grassel is a Senior Digital Consultant at LunaMetrics. She has led in-house digital marketing teams and crafted strategies for nonprofits, B2B and enterprise-level websites. She is passionate about using data to craft exciting and effective strategies for her clients. In her free time, she volunteers on local community boards, travels to exotic countries and practices her speed crocheting.

  • Jeremy Greenwald

    Jeremy Greenwald is a Senior Analyst at LunaMetrics. After spending three years in Baltimore, he is thrilled to be back in his hometown of Pittsburgh. As a digital marketer, Jeremy will leverage his paid search and programmatic media buying experience to help clients create the best digital journey possible. Outside of work Jeremy can be found spending time with his friends, his girlfriend Piper, or on a bicycle or basketball court.

    My Next Training Is:
    Los Angeles, CA - Oct 22 - 26

  • Kristen Perko

    Kristen Perko is a Senior Consultant at LunaMetrics. Her background is in search marketing, with a focus on SEO, analytics, and social media. Kristen has a passion for integrating goals and strategy with analysis and loves helping clients find value in their data. In her free time, she enjoys hiking, cross-country skiing, painting and anything food-related.

    My Next Training Is:
    Tampa, FL - Dec 3 - 7

  • Logan Gordon

    Logan Gordon is a Consultant with seven years of experience in Web Analytics, where he has helped many companies become more data-driven organized. He drove to Pittsburgh from California and is making up for not playing in the snow as a kid. His interests include Bulgarian language (due to his wife), cooking, Bulgarian cooking, and science fiction. His only pet is Bob, a dead shark in a jar.

  • Nick Eppinger

    Nick Eppinger is an Analyst focused on helping clients reach their audiences and provide quality user experiences in the realms of search and social. Nick has been fortunate enough to work with a variety of clients, including nonprofits, a passion he pursues through pro-bono work with local NGOs. When not juggling AdWords campaigns, audits and recommendations, Nick is practicing actual juggling, training Brazilian Jiu-jitsu, or exploring the globe.

    My Next Training Is:
    Minneapolis, MN - Aug 27 - 31

  • Tyler Norris

    Tyler is a Consultant a LunaMetrics. He has a diverse digital marketing background, working in SEO, search advertising, social media and, most importantly, digital marketing analytics. Tyler will tell you his primary goal in life is to keep learning, which is why he feels right at home working in analytics. When he’s not learning about the world through data, he is learning through traveling and cooking.

    My Next Training Is:
    Minneapolis, MN - Aug 27 - 31

  • Zach Tabler

    Zach Tabler is an Analyst at LunaMetrics. He is a true Pittsburgher, being a 2 time Pitt Alumnus with a chemical engineering degree and an MBA. This has provided him with a unique knack for analyzing data and constructing strategies. Before coming to LunaMetrics, he worked for a local startup accelerator to help regional innovators transition from research to real-world applications.

    My Next Training Is:
    Chicago, IL - Oct 15 - 19

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